While the national premium is 35%, prices vary significantly by state. The 2026 report analyzes data across the U.S. to show exactly where travelers pay the most, and least, for hot tub upgrades.
NEW YORK, Dec. 2, 2025 /PRNewswire-PRWeb/ -- A national analysis of over 12,000 hotel room listings across the United States reveals that travelers pay an average of 35% more per night for rooms with private hot tubs compared to standard rooms, according to new research from TubRetreats.
The study, which analyzed 2026 pricing data from hotels in all states, found that the average standard hotel room costs $244 per night, while rooms with private hot tubs average $358 per night - a premium of $114 per night, or 35% more.
"We wanted to understand the true cost of this popular amenity by comparing apples to apples - identical room types within the same hotels, with the only difference being the presence of a private hot tub," said Nick V., lead researcher at TubRetreats. "The results show that the hot tub premium is real and varies dramatically depending on where you're traveling."
The research identified 389 hotels where direct, like-for-like comparisons were possible - comparing, for example, a standard king room to a king room with jacuzzi, or a standard suite to a suite with hot tub. This methodology ensures accurate pricing comparisons unaffected by room size, brand, or location differences.
State-by-State Variations
While the national average sits at 35%, the premium varies significantly by state. Pennsylvania leads the nation with a 64.1% upcharge, followed by New York (62.2%), South Dakota (60.8%), Minnesota (55.4%), and Connecticut (51.8%).
In California, which has 43 exact match like-for-like hotels, the average premium is 27.7%. Florida averages a 41% premium, while Hawaii shows a smaller gap of 7.9% after accounting for ultra-luxury suites. In Alabama, prices are roughly the same for both room types.
City-Level Insights
The analysis examined 325 U.S. cities where multiple hotels offered both standard and hot-tub rooms. The median city-level premium was 26%, but in some high-end destinations, premiums soared above 150%.
Luxury coastal destinations command the highest premiums: New York City (+158%), Laguna Beach, California (+139%), and Monterey, California (+115%). Meanwhile, travelers can find affordable hot tub rooms in smaller cities like Dunbar, West Virginia ($82 per night, +5%), Fort Dodge, Iowa ($78 per night, +7%), and West Point, Nebraska ($79 per night, +12%).
"The cost of a private soak depends heavily on where you plan to check in. In states with more coastal or high-end resorts, in-room hot tubs are treated as a premium luxury, while elsewhere they're simply a standard comfort at little or no extra cost."
The study focused exclusively on real hotels, inns, lodges, and resorts, filtering out vacation homes, chalets, condos, and short-term rentals to ensure accurate comparisons. All prices reflect 2026 nightly averages for available room types.
Full study:
https://tubretreats.com/articles/hot-tub-hotel-report/
Full press kit with images, charts, and data:
https://tubretreats.com/press/hot-tub-hotel-report/
About TubRetreats: TubRetreats is a comprehensive resource for travelers seeking accommodations with private hot tubs, jacuzzis, and premium amenities across the United States. The platform helps travelers discover and compare hotels offering in-room hot tub experiences.
Media Contact
TubRetreats Research Team, TubRetreats, 1 (646) 658-9482, [email protected], https://tubretreats.com/
SOURCE TubRetreats
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