US HealthConnect Inc. Acquires Kynectiv, Inc., Expands Its Digital Education Platform with Branched Learning Technology

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Acquisition is latest in continuing expansion of personalized education and data-mining tools that offer key insights to all stakeholders

Kynectiv Joins US HealthConnect Group of Companies

The rich set of data offered by Kynectiv’s platform gives a full-spectrum view of what’s in the minds of clinicians as they make decisions.

US HealthConnect Inc. (USH), parent organization to ReachMD, Global Learning Collaborative, and other healthcare-focused subsidiaries, today announced the acquisition of Kynectiv, Inc. Kynectiv’s well-known digital learning environment, DecisionSim™, uses real-world cases to challenge healthcare professionals (HCPs) to make decisions to achieve optimal patient outcomes. Feedback and insights are provided to learners, supporters, and brand teams regarding HCP decision-making patterns.

The Kynectiv platform, when integrated with the existing USH educational technologies, will enable its subsidiaries and partners to deliver enhanced outcomes data and will offer users immediate feedback during simulated patient cases.

“The rich set of data offered by Kynectiv’s platform gives a full-spectrum view of what’s in the minds of clinicians as they make decisions, and it allows us to frame education that meets each user’s specific needs,” said Frank Russomano, President & CEO of US HealthConnect. “The learning insights are valuable to all stakeholders – learners, educators, supporters, and brand teams.”

Kynectiv was founded in 2011 and quickly achieved significant market coverage using branched learning technologies for medical education companies, professional societies, pharmaceutical companies, regional health systems, medical schools, and other sectors.

“Optimal decision-making skills are the key to successful patient outcomes,” said Bob Yayac, CEO and Co-founder of Kynectiv. “By improving the ability of education to move clinicians to the next level, we’ve achieved personalized education with lasting impact.”


USH is a global organization whose subsidiaries are dedicated to improving the lives of patients and healthcare professionals through evidence-based education for clinicians. USH companies develop, produce, distribute, and measure the impact of education designed to improve the practice of medicine. USH subsidiaries include ReachMD, a 9-time finalist and/or winner of Medical Marketing & Media (MM&M) awards; Global Learning Collaborative (GLC), an ACCME-accredited provider (with Commendation) parent organization to Omnia Education, Prova Education, Medtelligence, and the Academy for Global Interprofessional Learning & Education (AGILE); Connect Healthcare Communications, a boutique strategic marketing firm focusing on drug and device marketing lifecycle management; Kynectiv, a branched-learning and decision-making digital education platform; and Winding River Productions, a full-service creative studio. More information is available at

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Alicia A. Sutton
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