USAA Study Finds Lower Rates of Texting While Driving After Military Deployment
San Antonio, TX (PRWEB) January 30, 2014 -- A recent survey commissioned by USAA shows that service members who have been deployed text significantly less while driving than those who never have been deployed (39 percent to 53 percent). Service members within six months of their return from deployment were even less likely (34 percent) to text while driving.
“We believe the data suggests there’s more to learn from service members who’ve been deployed about why their behaviors changed,” said Joel Camarano, assistant vice president for the Property and Casualty Insurance Group’s Auto Innovation and Development Team at USAA. “Limited access, an absence of driving opportunities, specialized training or other reasons may all play a role.”
Overall, the survey found that 43 percent of those active-duty military members who participated in the survey text while driving, a rate similar to that reported by teen drivers and other civilian commuters in surveys commissioned by AT&T in 2012 and 2013. Further, one-third of those surveyed who believe texting while driving is dangerous still engage in the behavior.
The survey indicates that rank, gender and age make a difference when it comes to texting while driving behaviors among service members. Of those surveyed, officers are more likely than enlisted to read or send text messages while driving (51 percent to 41 percent) and, when compared to the AT&T surveys, military officers text more while driving than civilian commuters or teen drivers. More than half of female service members (53 percent) who responded admit to texting while driving compared to 40 percent of their male counterparts. Younger service members (ages 21-24) are most likely to text while driving.
“USAA is committed to the safety of our service members and their families,” said retired Army Maj. Gen. Kevin Bergner, president of the USAA Property and Casualty Insurance Group. “Through awareness efforts and collaboration with various military branches, we will work to provide information and develop solutions geared toward keeping them safer behind the wheel.”
USAA has supported AT&T’s It Can Wait® campaign against texting while driving for the past year and will continue in 2014. USAA launched an educational website – itcanwait.usaa.com – in 2013 where employees, members and the military community can pledge to never text while driving. USAA and AT&T also launched a national tour of military installations and events, where participants used interactive simulators that demonstrated how texting while driving impairs people’s ability behind the wheel and increases their risk of a collision.
USAA commissioned the survey of U.S.-based active-duty military members to gain insight into the military community’s attitudes and behaviors related to distracted driving. Military members representing all five branches of service in nine major military markets were surveyed. The military services were not involved in commissioning this survey, but the results of the survey have been shared with the branches’ military safety centers.
To take the pledge or find more information about USAA’s Distracted Driving Survey and its methodology, visit itcanwait.usaa.com.
About USAA
USAA provides insurance, banking, investment and retirement products and services to 10 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their eligible family members. For more information about USAA, or to learn more about membership, visit usaa.com.
About the USAA Distracted Driving Survey
The findings from this study are based on telephone interviews with 904 active-duty military across the five service branches (Air Force, Army, Coast Guard, Marine Corps and Navy) in the following nine communities adjacent to a major military installation or cities with a large number of active military personnel: Clarksville, Tenn.; Colorado Springs, Colo.; Fayetteville, N.C.; Jacksonville, Fla.; Norfolk, Va.; San Antonio; San Diego; Tampa, Fla.; and Washington, D.C. Approximately 100 individuals in each of these communities were interviewed. Respondents were selected through a random sampling of available numbers in the nine communities. To qualify for the interview, respondents had to be on active duty in one of the five branches of the military; own a personal vehicle; drive more than five miles in their personal vehicle, on average, per day; and own a cell phone. Braun Research Inc. conducted the interviews from June 12 to July 14, 2013. The margin of error at the 95 percent confidence interval is plus or minus 3.26 percent for the total sample.
No Department of Defense or government agency endorsement.
Megan Lacy, +1 512-495-7170, [email protected]
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