USIM, the fastest-growing independent, modern media agency, is proud to announce its selection as the Media Agency of Record for SPB Hospitality, home to renowned brands like Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant, and Krystal.
New York, June 29, 2023 /PRNewswire-PRWeb/ -- USIM, the fastest-growing independent, modern media agency, is proud to announce its selection as the Media Agency of Record for SPB Hospitality, home to renowned brands like Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant, and Krystal.
USIM will handle strategic media planning and activation duties, fueled by its proprietary data and tech platforms, supporting SPB Hospitality's marketing initiatives.
"We were impressed by USIM's data platforms and analytics, which allow us to segment our potential customers further and more effectively while fostering greater loyalty," said Casey Terrell, Chief Marketing Officer, SPB Hospitality. "With USIM, we can further optimize our budgets and tailor media mixes regionally and by individual store trade zone."
SPB Hospitality has an iconic portfolio of brands, said Chad Urice, Chief Strategic Officer, USIM. "We look forward to partnering with Casey and his team to guide consumers along their 'path to consumption' that will drive increased visitation and engagement for their brands."
Media Contact
benson hausman, USIM, 3478432193, bhausman@theusim.com
SOURCE USIM
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