Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

UZE Mobility Acquires TAXi-AD; Corners German Market as it Expands Mobile Digital Out-of-Home Advertising in Europe and the United States

Gains exclusivity to mobile display ads in Germany as company strengthens its fast global growth position and amplifies advertisers' reach through hardware, software, AI and sensor technology


News provided by

UZE Mobility

May 19, 2021, 15:50 ET

Share this article

Share toX

Share this article

Share toX

UZE Mobility has acquired TAXi-AD to become the sole provider of self-lighting top-of-taxi advertising in Germany and scale its team and reach for global advertisers.
UZE Mobility has acquired TAXi-AD to become the sole provider of self-lighting top-of-taxi advertising in Germany and scale its team and reach for global advertisers.

NEW YORK, May 19, 2021 /PRNewswire-PRWeb/ -- UZE Mobility, the marketplace platform for mobile digital out-of-home (MDOOH) advertising, announced today that it has acquired TAXi-AD to become the sole provider of self-lighting top-of-taxi advertising in Germany and scale its team and reach for global advertisers.

Together, UZE and Taxi-AD have 27,000 displays on the marketplace. They will put an additional 4,000 displays on taxis and commercial vehicles on German city streets to target the 4 million people on-the-go they pass every hour whether walking, driving, bicycling or using public transportation. The acquisition gives UZE control over a combined 91% of the German mobility digital out-of-home market and the exclusive rights to operate taxi-top displays in Germany. This secures UZE's scale in Europe while serving as a springboard for continued expansion into the U.S.

“With TAXi-AD, we were able to reach a whole new segment of customers. Their integration into UZE's software system scales this reach by digitizing access to a robust value chain that, until today, was incredibly time consuming and costly to connect into.”

Post this

"TAXi-AD is a proven and highly competitive player in Europe's advertising ecosystem. Their two-decade track record in building sophisticated display hardware, that is digital and data-driven, provides a powerful catalyst to further fuel our global growth and software scale," said Alexander Jablovski, co-founder and global CEO of UZE. "The alignment between both companies is also remarkable. With both businesses founded in Germany's heritage of driving mobility innovation backed by a growing network of customers and offices, the combined forces of UZE's software expertise with TAXi-AD's sensor technology will drive the future of mobile digital out-of-home advertising."

For TAXi-AD, UZE brings in-house display technology, a programmatic marketplace solution, and the ability to scale their display network farther and faster than ever before. For UZE, TAXi-AD's customer portfolio brings 500 total advertisers on the platform. TAXi-AD will also provide an additional 320 proprietary screens, a new market segment (taxi-advertising), and a new category of display sizes.

"Acquiring TAXi-AD helps UZE round out the broad set of platforms where we place ads—delivery vehicles, e-bikes, stationary displays, and now taxis," said Cindy Jeffers, President and COO of UZE US, headquartered in New York City. "As I look at the city's ubiquitous presence of yellow cabs, I see entire streets lit up with UZE hardware displays providing better, more intelligent targeting while offsetting costs for cab drivers by bringing more revenue opportunity to the taxi industry as it emerges from the pandemic."

"We had the existing licenses and customer-base to significantly expand our footprint, and needed the software and infrastructure to scale. That's where UZE comes in," said Falk Röbbelen, Managing Director at TAXi-AD. "As the only company in Europe to own every link in the value chain—from the hardware displays through to every aspect of the campaign management software—UZE allows us to leverage a valuable ecosystem that DOOH companies simply cannot do on their own."

The acquisition brings significant benefits to European advertisers and, by extension, those American companies who enter into UZE's valuable ecosystem. By connecting UZE's displays to its marketplace and environmental and anonymized data, UZE owns the entire value chain. This creates a flexible and responsive system that allows advertisers to personalize and target ads in real-time across a range of real estate—not just on taxis but every screen connected to UZE's marketplace through commercial fleet vehicles, advertisers, insurers and governments.

"With TAXi-AD, we were able to reach a whole new segment of customers. Their integration into UZE's software system scales this reach by digitizing access to a robust value chain that, until today, was incredibly time consuming and costly to connect into," said Adele Martens at Century21 Schmittmann & Kollegen Real Estate and early UZE client. "The acquisition of TAXi-AD streamlines our entire process for digital out-of-home advertising to cut through what used to be a horribly fragmented process of buying, managing and deploying ads.

"The awa7 card launch campaign centered around our commitment to plant one tree for every 100 euros spent. This meant targeting customers who were passionate about the environment, more likely to be outdoors and reached through OOH, all during a nation-wide lockdown," said Jan Philip Ziebold, founder of awa7® Visa Card. "Thanks to UZE's incredibly precise targeting technology that connected us to a vast network of display venues, we drove a record amount of new sign-ups and planted 45,000 trees in the first month. We surpassed our goal while driving more confidence in our ability to reach customers no matter where they are and no matter the circumstances."

The acquisition comes during an explosive growth period for UZE and its advertisers to reach a digital display market that is expected to grow to $121 billion in the next five years. As UZE expands both its display technology and advertising platform into the U.S., which made its market debut in November 2020 to serve the New York City Tri-State area, they expect to surpass those numbers quickly.

For more information on UZE Mobility, visit uze-mobility.com. For more information on TAXi-AD, visit http://www.taxi-ad.net.

###

ABOUT UZE MOBILITY

UZE Mobility is the premier platform for mobile digital out-of-home advertising. The company delivers bespoke ad campaigns through proprietary digital billboards mounted on commercial vehicles and is powered by their AI-driven campaign management software. To learn more about UZE Mobility, visit uze-mobility.com.

ABOUT TAXI-AD

Thanks to their pan-European network, TAXi-AD is Europe's leading taxi advertiser. Their vast experience in taxi-based ads has positioned TAXi-AD a spot at the head of the pack in mobile display advertising. TAXi-Ad's mission is to standardize advertising media and provide a one-stop-shop for its partners and clients. To learn more, visit http://www.taxi-ad.net.

Media Contact

Lindsey Henn, Lindsey Henn PR, +1 6268934228, [email protected]

SOURCE UZE Mobility

Related Links

https://uze-mobility.com/

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.