Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Valtech Prepares for a Breakout Performance at IBC 2015
  • USA - English


News provided by

The Power Group

Sep 29, 2015, 08:00 ET

Share this article

Share toX

Share this article

Share toX

Amsterdam (PRWEB) September 29, 2015 -- Valtech will be present at the IBC Conference and Exhibition in Amsterdam this year, demoing its Ready4Air Over-The-Top video solution offering at its stand C02 in Hall 14.

Ready4Air will provide Media Companies with a turn-key application solution for premium live and on demand OTT products. It is a video application development framework to support business models including Ad-funded, pay-per-view and subscription. Media companies can now quickly and costs effectively develop applications for consumer devices to deliver premium video content (Hollywood Movies, TV and Sports) to consumers. IBC brings together tens of thousands of professionals from 170 countries every year to showcase and learn about the latest technologies related to the creation, management and delivery of entertainment and news content worldwide.

Adobe and Valtech have a long history collaborating on projects for clients across industries, including media. Valtech has selected Adobe Primetime to be tightly integrated with Ready4Air to enable Media companies to use the power of Adobe Marketing Cloud to provide real time customer insights which influence the choice of programming provided to the end customer. Ready4Air will also integrate Adobe Primetime to support dynamic video ad insertion, DRM and multi-device playback.

“Adobe and Valtech have a rich history of successfully integrating the Adobe Marketing Cloud for customers," said Kevin Towes, Principal Business Development Manager. “Adobe Primetime helps media companies solve their needs in Audience Acquisition, Engagement, and Monetization at scale, which are required for successful multi-device business. Integration with Ready4Air it provides customers with a best-in-class framework to bring their business of video OTT quickly and effectively.”

“Adobe is a pioneer in digital transformation in media and entertainment. Integrating Ready4Air with Adobe Marketing Cloud provides our customers with the best innovation and scale in the industry with a deployment framework that can accelerate the time it takes to release and maintain video applications. It is an honor to be working side-by-side with them at this year’s IBC,“ adds Patrik Molander, Head of Media Solutions, Valtech.

Valtech delivers comprehensive marketing solutions with Adobe for world leading organizations including: Audi, American Airlines, the BBC, Bayer, Allianz, Comcast, and Hyatt, with a unique Agile Marketing approach to help them develop and grow their business across their digital touch points, while optimizing time-to-market and return on investment. The addition of You.i TV as the UI engine at the heart of Ready4Air creates a well-rounded and global force in the world of Video-on-Demand and Over-the-Top content.

Valtech also collaborates with You.i TV, an Ottawa-based firm that makes user interface software that helps people interact with media devices such as TVs to tablets. You.i has developed an interface that companies can use on applications across multiple platforms from iPhones to Xboxes. This technology also combines Adobe tools needed for lighting, motion and other elements whenever a person touches a screen or clicks a remote.

Jason Flick, CEO and Co-founder of You.i TV, adds, “after seeing the amazing work that Valtech has done throughout the years and working with a media behemoth like Adobe, I think this partnership is a match made in heaven. We are all each bringing something irreplaceable to the table and this platform is a perfect example of what can be accomplished when innovative and experienced companies put their heads together.”

IBC 2015 kicks off on September 10th and, between the conferences, exhibition, thousands of attendees, and global media and entertainment representatives, promises to be one of the most talked about events of the year.

To learn more about IBC, visit http://www.ibc.org/.

About Adobe at IBC
Adobe leads in video, from creation to delivery. At IBC 2015, Adobe will unveil updates to Adobe Primetime, the global TV platform helping broadcasters, cable networks and service providers deliver and monetize engaging and personalized TV and film experiences across screens, including over-the-top (OTT) devices. Learn more about new features coming to Adobe Creative Cloud and Primetime at http://www.adobe.com/go/primetime, or visit Adobe at IBC Hall 7, Stand 7.G27.

About Valtech
Valtech [NYSE Euronext Paris: FR0011505163 -LTE] is a digital marketing agency pioneer in technologies with a presence in France, UK, Germany, Sweden, Denmark, USA, India, Australia, Switzerland, Singapore and Canada. As a full-service digital agency, Valtech brings value to its customers at all aspects of their digital activities: Strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing. With its renowned commitment to innovation and agility, Valtech helps brands to develop and grow their business across their digital touch points to the market, while optimizing time-to-market and return on investment. Find out more here or visit Valtech at IBC Hall 14, stand C02.

Jordan Liberty, The Power Group, +1 2144988629, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.