VanillaSoft Partners with AA-ISP to Help Shape the Future of Sales Development

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VanillaSoft joins traditional industry stalwart Outreach.io as global sponsor of the AA-ISP chapters

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VanillaSoft, a leading sales engagement technology company, has become a Global Chapter Sponsor of the American Association of Inside Sales Professionals (AA-ISP), an organization dedicated to advancing the inside sales and sales development profession.

VanillaSoft, a leading sales engagement technology company, has become a Global Chapter Sponsor of the American Association of Inside Sales Professionals (AA-ISP), an organization dedicated to advancing the inside sales and sales development profession. VanillaSoft joins Outreach as global sponsor of AA-ISP chapters.

Through this sponsorship, VanillaSoft will help support local chapters around the world and promote and participate in key discussions and topics relevant to today's sales professionals.

VanillaSoft will work with the AA-ISP to provide members with deep, data-driven insights, thanks to the company’s collaboration with the Telfer School of Management at the University of Ottawa. The AA-ISP is turning to VanillaSoft for joint research to develop and enrich the sales community using insights sourced from the VanillaSoft platform.

"As a recognized leader in sales engagement, VanillaSoft is proud to support and partner with AA-ISP,” said David Hood, CEO of VanillaSoft. “We are dedicated to advancing the sales industry and are excited to be teaming up with the AA-ISP to provide original research that will shape the practice of inside sales.”

“We are always pleased to receive the support of forward-thinking companies like VanillaSoft,” said Bob Perkins, Founder and Chairman of the AA-ISP. “Rarely, though, do we find a partner able to bring the depth of data, and subject-matter expertise, that VanillaSoft can provide. We are looking forward to developing and sharing insights that will support our mission and our members.”

VanillaSoft was recently recognized by G2 Crowd as a leading sales engagement platform in 16 of 20 customer-ranked categories. Sales leaders who would like to test VanillaSoft may register for a 30-day free trial or contact VanillaSoft for a demonstration.

About the AA-ISP
Bringing together growth-oriented sales leaders, sales reps, marketing professionals and revenue executives, the American Association of Inside Sales Professionals (AA-ISP) provides workshops, conferences, chapter meetups and other resources to help its members better understand industry trends, challenges and opportunities for growth.

About VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit http://www.vanillasoft.com.

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Adam Zand
@VanillaSoft
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