Vanja Kaluđerčić Director of IFFR Reveals How Technology Is Helping Festivals Reach New Audiences

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In a new interview with CMRubinWorld, IFFR’s Director Vanja Kaludjercic says new digital products are helping the Festival reach new audiences.

The pandemic has amplified how essential a digital strategy is for a film festival. Festivals are among other things all about thousands of strangers from every nation coming together to sit in packed screening theaters.

In a new interview with C.M. Rubin, Founder of CMRubinWorld, Vanja Kaludjercic, Director of The International Film Festival Rotterdam (IFFR), explains that technology has always been a key ingredient of IFFR. “Over a decade ago we started with our first online screenings, back when people were still using modems!” she notes.

Kaludjercic says the festival has launched IFFR Live and IFFR Unleashed in hopes of “exploring new ways to reach wider audiences.” These digital products allow them to stream premieres from Rotterdam to cinemas and platforms across the world. The festival is further advancing existing models and creating new products to help them reach and expand to new audiences. Digital innovation will continue. Kaludjercic notes that these solutions are not a short term solution for COVID19, but “function as complementary building blocks alongside the festival’s traditional output.”

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Vanja Kaludjercic is the Artistic Director of The International Film Festival Rotterdam. The festival, one of the largest audience and industry-driven film festivals in the world, is known for championing young talent and offering co-production opportunities through its CineMart, the Hubert Bals Fund, and Boost initiatives. For more information

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