VantagePoint Deepens its Executive and Digital Strength with the Addition of Technology & Sales Consulting Leader

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Eric Fraser joins as VP of Customer Success.

VantagePoint Performance, the only research-led agile sales coaching, consulting and training company in the world, announced today a recent addition to the company’s executive team to meet the increasing demand for agile sales and manager training.

Eric Fraser, an industry veteran with nearly 20 years of experience in organizations such as Accenture, Oracle, Kronos and Altify, joins VantagePoint as VP, Customer Success. Mr. Fraser has built teams, processes & technical infrastructure to enable complex B2B Sales, specializing in fine-tuning CRMs and CRM-adjacent applications. He has studied and enabled most of the major sales methodologies, and has helped clients balance technology, AI, and human intelligence in their sales teams.

“Eric is a proven, innovative leader. He brings world-class technology and customer-focus to an already strong team. He will have an immediate and profound impact on VantagePoint’s customers,” said Joe Terry, CEO of VantagePoint. “He shares our conviction to improve the buyer experience through serving our customers with world-class sales agility and sales manager coaching solutions. Eric is here to help accelerate VantagePoint’s transformation into the preeminent buyer experience company in the industry.”

“Sales Leaders are presented with an overwhelming choice of technologies, methodologies and theories about how to succeed in Sales,” said Fraser. “Imagine the instrumentation panel of a large airliner, then multiply by 100. That’s what Sales Leaders are facing when making decisions. What VantagePoint does differently is: we teach you to be really good at instantly knowing which instrument look at, and what company-specific maneuvers to make in the real-life situations. And it’s all based on your data, without ignoring the investments you’ve already implemented. I think the recent changes in the world underline how important this type of agility is. Even the short-term future can be hard to predict. Salesperson agility is no longer optional.”

About VantagePoint Performance
VantagePoint is the only agile sales performance company delivering diagnostic-based training and consulting solutions—all grounded in the latest academic-led, agile sales research. The VantagePoint proprietary Agile Sales & Coaching Platform includes an agile diagnostic that identifies the behaviors and unique situations your sales managers and salespeople face in the customer’s journey. Leveraging your company data, you will know the behaviors and strategies your high-performing managers and sellers use to win in each specific selling situation. With VantagePoint, you will equip all your managers and sellers to be situationally fluent, to execute each unique interaction in the buyer’s journey like your top-performers. Our mission is your performance; we are VantagePoint Performance and we are agile to the core!

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