LOS ANGELES, Sept. 23, 2020 /PRNewswire-PRWeb/ -- MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Velocidi, the customer data platform for fashion e-commerce brands, has been selected as the winner of the "Best Overall Conversion Optimization Solution" award in the third annual MarTech Breakthrough Awards program.
Velocidi provides a low-touch, hassle-free Customer Data Platform (CDP) with robust data management capabilities and machine-learning technology. It automatically creates audiences capturing visitors who are more likely to convert, and activates segments on integrated marketing platforms. This enables marketers to adjust the frequency cap or the bid amount of ads for their 'likely buyers' audiences and drive more conversions. Customers who have even a little intent to make a purchase have a higher tolerance for ads, and some may need to see more ads than others before they finally convert. Other customers will never convert no matter how many ads you show them. By excluding 'unlikely buyers' and focusing ad delivery on the 'likely buyers,' marketers not only reduce wasted ad spend but drive more 'on the fence' customers across the finish line.
"Our hands-off philosophy on user experience prioritizes tangible impact to the marketer's existing goals without changing the way they work," said Paulo Cunha, CEO of Velocidi. "They can run their campaigns as usual, with the addition of a few new audiences. The machine-learning models in the CDP continue working automatically to improve and optimize the audiences and keep them up to speed with their customers."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,750 nominations from over 15 different countries throughout the world.
"The ultimate value from a customer data platform (CDP) comes from using it to improve marketing campaigns to drive better conversion rates, more sales and more revenue," said James Johnson, Managing Director at MarTech Breakthrough. "Velocidi is delivering a breakthrough in conversion optimized CDP technology and we are thrilled to present them with our 'Best Overall Conversion Optimization Solution' award in the 2020 MarTech Breakthrough Awards program."
Velocidi is an award-winning customer data platform (CDP) company specializing in fashion e-commerce. The company is headquartered in New York, with offices in Porto, Portugal. We deliver machine learning solutions to maximize revenue from marketing and accelerate growth. Velocidi is used by brands to automatically collect and unify 1st-party customer data, leverage machine learning to predict customer behavior, and seamlessly activate audience segments on advertising platforms.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
SOURCE MarTech Breakthrough