Vendavo® Announces Inaugural Commercial Excellence Award Winners

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Selected for their success with commercial excellence initiatives, 4 companies detailed their best practices during today’s Vendavo customer insights panel

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Congratulations to all our Commercial Excellence Award winners. Each of them has done an outstanding job maximizing company performance through improved pricing and sales effectiveness.

Four companies were recognized today by Vendavo, a market leader in commercial excellence solutions, for their success with commercial excellence initiatives, as they work to improve profitability in the current volatile economy. They spoke about their lessons learned during the Vendavo Customer Insights Panel, a live keynote address held as part of Commercial Excellence Month LIVE Fall 2020.

Each winner of the inaugural awards program received a $5,000 donation for a charity of their choosing and credit toward Vendavo Professional Services time. Winners and their receiving charities include:

  • Value Outcomes Award: TruckPro
  • Innovation Award: GAF
  • Commercial Excellence Maturity Award: Dynapac
  • Digital Transformation Award: AmerisourceBergen

Value Outcomes Award: TruckPro
The Value Outcomes Award goes to a company that has achieved meaningful outcomes in top and bottom-line growth. TruckPro gained enhanced insights into actual margins and pricing using Vendavo Profit Analyzer and Vendavo Pricing Guidance for over 110 retail locations in 33 states. Thanks to their efforts, St. Jude Children’s Research Hospital was the recipient of a $5,000 donation.

Digital Transformation Award: AmerisourceBergen
The Digital Transformation Award is for companies that have shifted to a modern commercial process and enables greater precision for value capture. AmerisourceBergen moved from a completely manual process for pricing approvals and are now expanding the capability across more use cases and business lines. The Covenant House received $5,000 and the ABC Foundation generously provided a matching donation.

Innovation Award: GAF
The Innovation Award goes to a company that enhances product innovation through participation and leads the way on critical areas of improvement. GAF won this award for digitizing a legacy manual process to configure a product which allowed them to automate configuration and leverage Vendavo Deal Guide for optimal pricing. The GAF Cares Fund was the recipient of their donation.

Commercial Excellence Maturity Award: Dynapac
The Commercial Excellence Maturity Award is for recognizing deployed projects and solutions that represent an advanced stage of maturity in Vendavo’s Commercial Excellence Maturity Model across dimensions such as customer insight, service, pricing, sales and analytics with efforts toward continuous improvement. Dynapac has been benefitting from Vendavo PricePoint for pricing in their aftermarket business and are now implementing it across other areas of the business. They also recently went live with Vendavo CPQ Cloud. The recipient of their donation is Anuepo in Brazil.

“Congratulations to all of our Commercial Excellence Award winners,” said Alex Hoff, SVP of Product Management at Vendavo. “Each of them has done an outstanding job maximizing company performance through improved pricing and sales effectiveness, despite the challenging economic environment we all face today. Listening to each of their stories today was very insightful.”

To watch the archived Customer Insights panel, visit here. To view all the Commercial Excellence Month Sessions, visit here.

Nomination entries for the 2021 Commercial Excellence Awards will open in December of 2020.

About Vendavo
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at

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Kimberly Doyle
Kimberly Communications
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