Vendavo Named in New Constellation Research Shortlists™ for CPQ and Price Optimization

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New, Q1 2020 Constellation Research recognizes two of Vendavo’s flagship commercial excellence solutions.

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It’s very rewarding to be included in these Constellation Research reports because, from the beginning, our goal has been to support the modern enterprise in profitable deal making. - Alex Hoff, VP, Product Marketing, Vendavo

Vendavo, the market leader in commercial excellence solutions, announced today two of their flagship solutions have been included in Q1 2020 Constellation Shortlists. Vendavo CPQ Cloud has been included in the Configure, Price, Quote (CPQ) Shortlist™ and Vendavo PricePoint has been included in the Price Optimization Shortlist™.

“CPQ and Price Optimization are two key strategies for achieving commercial excellence in today’s increasingly competitive, digital marketplace,” said Alex Hoff, Vice President, Product Management, Vendavo. “It’s very rewarding to be included in these Constellation Research reports because, from the beginning, our goal has been to support the modern enterprise in profitable deal making.”

An integral part of the quote-to-cash business process, CPQ application suites help B2B companies win more deals and maximize profits in a constantly changing, complex business landscape. To be included in the Constellation Shortlist for CPQ, researchers considered ease of use, deal optimization/profitability modeling, CRM integration, broad geographical reach for multilanguage/currency support, workflow management, guided selling, sales accessibility, analytics, role-based reporting and post-sales support.

Vendavo CPQ Cloud and Vendavo Deal Manager have also been included in the Constellation Research 2020 Market Overview for CPQ. The report states: “Vendavo recently upgraded its user experience with an interface redesign. This includes better guidance information for salespeople on deals in progress. The dashboard shows list, target, floor and stretch prices and highlights deal risk based on customer behavior. It can display product and customer-level risk and show commission by deal. The new UI also includes an Admin Console for no-code rules management and configuration.”

To maximize margin and potential revenue on every deal, price optimization solutions help determine and deliver optimal prices and guidance to the sales team. To be included in the Constellation Shortlist for Price Optimization, researchers considered the ability to support multiple pricing models, complete promotion rules, price list management, pricing segmentation prescription, markdown scenarios, dynamic pricing, advanced analytics, machine learning and AI for the prediction of new models and the integration with CPQ.

About Vendavo
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at

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Kimberly Doyle
Kimberly Communications
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