Vendavo Showcasing Pricing Maturity and Opportunity at EPP European & Global Pricing Forum Nov 21-22

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New research shows organizations aren’t as mature as they could be; Vendavo leading how-to-advance sessions during the conference

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Our study looked at overall pricing maturity progress and found organizations are slow to mature and often get stuck treating pricing as a project.

Because organizations with more mature pricing functions have healthier bottom lines, Vendavo, the market leader in commercial excellence solutions, is highlighting pricing maturity findings today in a new study from Vendavo and EPP, The 2019 EPP Pricing Maturity Survey. Findings will be presented in a session on furthering pricing maturity through commercial excellence strategies at the EPP European & Global Pricing Forum in Brussels November 21-22.

In the 2019 EPP Pricing Maturity study, findings indicate organizations have ample room to improve their pricing function. Survey results and how others’ relative immaturity spell opportunity for your organization’s own commercial excellence improvement will be discussed in the session led by Aidan Murphy, Director, Value Consulting, Vendavo on November 21 Next Steps: Pricing Maturity in the Context of Commercial Excellence.

“Our study looked at overall pricing maturity progress and found organizations are slow to mature and often get stuck treating pricing as a project,” said Mitch Lee, Profit Evangelist, Vendavo. “The overall lack of growth in maturity means there’s a huge opportunity for organizations today to get a jump on tomorrow.”

In a pre-forum workshop held yesterday, Darius Fekete, Business Consultant, Vendavo set the stage for today’s presentation with a look at two of the most important profitability areas, pricing and sales, and how maturity in both unlocks commercial excellence in Commercial Excellence : A War Won by Unlocking Value with Your Partners.

The EPP European & Global Pricing Forum is being held at the Van Der Valk Hotel in Brussels. Vendavo is discussing their commercial excellence platform in booth #6.

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About Vendavo
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at

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Kimberly Doyle
Kimberly Communications
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