Venezuelan Cornmeal Producer P.A.N. Celebrates Its 60th Anniversary In the Marketplace; All in One P.A.N. Campaign Reaches International Audiences

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In 1960, Venezuelan businessman Juan Lorenzo Mendoza and master brewer Carlos Roubicek created the perfect recipe for success when they combined their ideas to develop the formula for the pre-cooked cornmeal harina known throughout the world as P.A.N.—a now globally-recognized brand that has stocked on supermarket shelves in over 60 countries.

P.A.N., a globally-recognized brand that is found on many supermarket shelves in over 60 countries, is celebrating its 60th anniversary this year.

“We are extremely proud and honored to share our cultural culinary heritage of the arepa with international audiences. It is an important and integral part of promoting Venezuelan pride."

In 1960, Venezuelan businessman Juan Lorenzo Mendoza and master brewer Carlos Roubicek created the perfect recipe for success when they combined their ideas to develop the formula for the pre-cooked cornmeal harina known throughout the world as P.A.N.—a now globally-recognized brand that has been stocked on supermarket shelves in over 60 countries.

In its early days, P.A.N. was developed to provide a tasty solution to a time-consuming dilemma. This food product helped Venezuelan at-home cooks shorten the time—from 18 hours to 30 minutes— to make arepas which are warm, delicious round cornmeal patties that can be filled with any ingredient which demonstrates its versatility and multicultural adaptation. Originated hundreds of years ago and eaten by many of Venezuelan’s indigenous tribes, arepas have been popular go-to satisfying meals.

Consumers also choose P.A.N. for its authenticity in its ingredients as it is made with 100% corn which is gluten-free certified (GFCO), preservative, and additive-free.

Maria Alexandra Mendoza, P.A.N. Global - Head of Global Brand, explained how the brand encourages all food lovers to take the beloved Venezuelan arepa and add their own international twist.

“P.A.N. was founded 60 years ago with the intention of creating a cornmeal product that allows Venezuelans to keep and expand on their tradition of preparing and eating arepas,” said Mendoza. “Nowadays, this dish has transcended that purpose because all the corners of the earth the finest arepas are made with P.A.N. cornmeal. Arepas are the perfect and versatile dish because you can blend and combine any combination of flavors and cultures. This type of food instantly brings people together.”

In preparation for its 60th anniversary and to reach new international audiences, the brand launched its first global campaign this year called “All in One P.A.N.” This campaign represents years of stories, experiences, and connections to share with people. The project is integrated by the following sub-campaigns: The Arepa Expansion, Global Arepa Makers, Arepa Diaries, P.A.N. People and MORE by P.A.N.

“We are extremely proud and honored to share our cultural culinary heritage of the arepa with international audiences. It is an important and integral part of promoting Venezuelan pride,” Mendoza said. “Our campaign describes to consumers how a kernel of an idea has grown into a trusted global product that is versatile and adaptable to any country’s cuisine. We are constructing a legacy and we invite all lovers of food to join us in creating their own recipes with P.A.N.”

For more information about P.A.N., visit this link.

About P.A.N. - P.A.N. is the brand of Empresas Polar Inc. a high-quality corn-based food product that has a delicious flavor, and is both versatile and easy to prepare. It inspires people to celebrate, share, and enjoy their comforting moments. For more information, visit this link.

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Marie Lazzara

Jacqueline Ruiz
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