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VeraData Names Omri Goldshtrom Senior Vice President of Product and Innovation


News provided by

VeraData

Apr 02, 2026, 12:30 ET

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Former Indeed and ActivTrak product executive joins the Donor Science Company to lead AI-driven product strategy for the nonprofit sector.

CAPE CORAL, Fla., April 2, 2026 /PRNewswire-PRWeb/ -- VeraData, The Donor Science Company, today announced the appointment of Omri Goldshtrom as Senior Vice President of Product and Innovation. Goldshtrom brings nearly a decade of product leadership experience from Indeed and ActivTrak, where he built predictive platforms focused on workforce intelligence and agentic AI.

In his new role, Goldshtrom will oversee VeraData's product roadmap and innovation strategy, applying his background in predictive modeling and AI to the nonprofit fundraising sector. His hire signals VeraData's continued investment in the technology and talent behind donor science.

"Omri spent nearly a decade at Indeed and ActivTrak building predictive platforms that serve millions of users, and bringing that product discipline to the nonprofit data space, where the stakes are missions, is a big deal for our clients and for us," said Matt Kaiser, Chief Strategy Officer.

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With more than 2 million nonprofits in the United States and charitable giving accounting for roughly 3% of GDP, the sector represents a significant and growing market for data-driven fundraising solutions. VeraData works with hundreds of nonprofit organizations across veteran causes, humanitarian aid, animal welfare, child health, and more, helping them identify and engage donors through advanced analytics and predictive modeling.

"Omri spent nearly a decade at Indeed and ActivTrak building predictive platforms that serve millions of users, and bringing that product discipline to the nonprofit data space, where the stakes are missions, is a big deal for our clients and for us," said Matt Kaiser, Chief Strategy Officer. "We couldn't be more excited to have him leading product and innovation."

As the originator of Donor Science, VeraData has led the integration of AI, machine learning, and predictive modeling into nonprofit fundraising, serving more than 400 organizations and supporting over $1 billion in annual giving. Goldshtrom's hire reflects the company's continued investment in the leadership and technology behind that mission.

"After spending my career focused on how people work and find work, I'm shifting to how people give," said Goldshtrom. "VeraData supports an incredible roster of nonprofit clients, and by leveraging agentic AI and predictive modeling, we aren't just finding donors. We're helping missions scale."

About VeraData

VeraData is the originator of Donor Science™, pioneering the use of AI, machine learning, and behavioral data to help nonprofits acquire more donors and generate more revenue. VeraData blends Donor Science, Creative Science, and Media Science through its partner agencies Teal Media (creative and digital storytelling) and Faircom New York (integrated fundraising strategy and donor communications). With capabilities spanning predictive analytics, creative strategy, direct mail production, and data-driven optimization, VeraData equips mission-driven organizations to turn insights into impact and achieve stronger fundraising results. For more information, visit VeraData.com.

Media Contact

Joey Mechelle Farqué, VeraData, 1 9183739144, [email protected], https://www.veradata.com/

SOURCE VeraData

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