Verinovum Introduces Webinar: “New Truths for Health Plans: The Many Faces of Quality Measurement”

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Featuring Industry Experts Mark Marciante (former director of architecture and emerging technologies at CareFirst BlueCross BlueShield) and Larry Yuhasz (former vice president, strategy for IBM Watson Health)

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Whether Star ratings, HEDIS, NCQA, actuarial analysis and/or risk assessment, quality measurement cuts across many payer products and functions, I’m looking forward to exploring how payers approach finding the balance between their strategic and compliance requirements.

Verinovum, a data curation and enrichment technology company today announced they will host a webinar to educate payers on the evolving landscape of quality measurement in healthcare and the growing importance of clean clinical data to support a variety of government requirements, including Medicare Advantage and the emerging TEFCA legislation. The webinar, entitled New Truths for Health Plans: The Many Faces of Quality Measurement will be held on Wednesday, January 13, 2021 at 1:00 p.m. EST.

This webinar is particularly timely as it follows the December 2020 Medicare Advantage enrollment deadline and also provides a prelude to the upcoming Medicare Advantage Leadership Innovations virtual conference later this month.

This informative session will feature industry thought leader, Larry Yuhasz (WebMD, Truven Health Analytics, IBM Watson Health), and former healthcare emerging technologies leader and innovator, Mark Marciante (CareFirst BlueCross BlueShield), who will discuss the diverse technical and operational challenges related to quality measurement, and explore some of the emerging best practices payers are implementing to advance both their quality measurement and business requirements. Attendees will learn about:

  • External market and regulatory forces that are stimulating ongoing changes to quality measures
  • Impediments to actionable data due to lack of interoperability, analytical standards, and contractual alignment
  • Diverse buy/build/partner approaches based on a payer's portfolio, growth plans, size and scale
  • Demand for new technologies and data sources that can advance approaches to quality measurement, but also current workflow and business models

“Whether Star ratings, HEDIS, NCQA, actuarial analysis and/or risk assessment, quality measurement cuts across many payer products and functions,” says Yuhasz. “I’m looking forward to exploring how payers approach finding the balance between their strategic and compliance requirements.”

“There are some intriguing paths forward to help harmonize quality measurement approaches,” says Marciante. “Success in many government-driven programs requires the transformation of quality measurement competencies into a competitive advantage for payers and provider networks.”

To learn more, or to register for the webinar, please click here.

About Larry Yuhasz:
Larry Yuhasz has more than 30 years of experience in various strategy, product and market leadership roles across IBM Watson Health, Truven Health Analytics, WebMD, VHA and others. A proven innovator and leader of new growth initiatives for healthcare information, decision support and consulting companies, Larry has deep expertise in health data and curation, AI and analytics, and operational and clinical performance management. His track record includes the successful formulation of business and market strategies for value-based care, population health management, HIE, clinical research, patient-centered work redesign, patient engagement, wellness programs and health and productivity management.

Larry has deep knowledge across the spectrum of healthcare stakeholders including consumers, commercial purchasers (employers and health plans), providers (hospitals, integrated delivery networks, group practices), government (federal and state agencies), pharma and life sciences, and new business models (ACOs, IPAs, PHOs, etc.). He has served as a recognized thought leader on the impact of payment reform and transformation to value-based models while presenting at numerous national and regional conferences.

About Mark Marciante:
Mark Marciante (PAHM®, FAHM®) is a seasoned IT professional with extensive experience in Financial Services, insurance, and healthcare IT. For the past 8 years, he supported CareFirst BlueCross BlueShield in a variety of roles including Enterprise Architecture, Solution Architecture, and Emerging Technologies, where he collaborated with technical and business stakeholders across the BlueCross BlueShield Association members. He was part of the core team that enabled CareFirst to successfully enter the Medicare Advantage market as well as perform technical assessments for two Medicaid acquisitions. Mark also brings a depth of knowledge of healthcare policy issues, having served as the Chairperson of the CareFirst Associate Political Action Committee as well as sponsor for CareFirst’s CMS Interoperability program, where he oversaw all aspects of planning including both business and IT activities.

About Verinovum:
Verinovum is a market leader in clinical data curation and enrichment, enabling payers, providers, and partner organizations to improve operating performance and quality with actionable data. By delivering clean, complete, and accurate data, Verinovum supports healthcare organizations in their efforts to access the right information, in the right format, at the right time, so it may be tailored and curated to fulfill specific use cases and achieve mission-critical clinical and business goals. Click here to register for this webinar.

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Rita Murphy
@VeriNovum
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