Vertebrae Launches Retail’s First Web-Based Virtual Try-On with Accurate Size & Scale

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High-fidelity AR tool provides size-accurate product visualization experiences to shoppers’ proportions frictionlessly in browser – giving consumers a safe and easy shopping alternative during COVID-19 and boosting confidence in online purchases

Using Vertebrae, we can create, manage, and deploy high-quality 3D and AR experiences that are more realistic than ever, enabling shoppers to virtually experience wearing our hats with a high degree of accuracy. - Carson Finkle, CEO of Tenth Street Hats.

Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today announced the debut of a powerful new tool for retailers that enables shoppers to virtually try on items with the highest degree of accuracy - all within the mobile browsing experience. For the first time, digital items such as sunglasses, hats, jewelry, and apparel can be superimposed onto a shopper’s head or body at the precise size and scale that the products are in real life, so that each individual can see precisely how it looks on them - all without going into a physical store or downloading an app. These breakthrough web-based try-on experiences ensure that Vertebrae and its clients are at the forefront of retail’s transformation during the COVID-19 pandemic.

“Now more than ever, it’s crucial for retailers to help boost consumers’ confidence, and that means setting them at ease about purchasing and giving them accurate information about size and fit -- even without physical changing rooms,” said Vince Cacace, CEO of Vertebrae. “This is the perfect solution for shoppers who want to see and experience a product, but don’t necessarily feel comfortable going into a store to try them on. And because our solution is Web-based, retailers can deploy these virtual try-on experiences in any digital channel, all through a single platform.”

Vertebrae’s patented 3D and AR platform makes creating, managing, and deploying frictionless accurate size and scale experiences possible. For accurate size and scale experiences, Vertebrae uses data from smartphones with front-facing depth cameras to dynamically map the proportions of individual facial features and overlay accurate product renderings to scale and in the right position, even as shoppers move around to view the results from different angles. The experience debuted on direct-to-consumer retailer Tenth Street Hats, which offers shoppers the ability to virtually try on top-selling hats directly from the eCommerce experience on mobile. Shoppers on desktop computers or older mobile phones without a front-facing depth camera still receive a highly engaging AR experience that provides a confidence-boosting style check, but not precisely to size and scale.

“Using Vertebrae, we can create, manage, and deploy high-quality 3D and AR experiences that are more realistic than ever, enabling shoppers to virtually experience wearing our hats with a high degree of accuracy,” said Carson Finkle, CEO of Tenth Street Hats. “The assets are available for deployment across the Web, not just in custom apps, giving our customers broad access to the tools that motivate purchasing without needing a dedicated team of developers. ”

The 3D and AR experiences are accessible via Tenth Street’s home page and via product pages, so viewers never leave the shopping environment during the virtual try-on session, which instantaneously sizes and displays items in proportion to shoppers’ heads without needing reference objects such as rulers or credit cards in the camera frame.

About Vertebrae
Vertebrae provides 3D & augmented reality (AR) commerce solutions for the world’s largest retailers. Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive measurable results. The end-to-end platform makes the process of 3D asset creation, management, deployment, and reporting easy. Vertebrae’s clients include Adidas, Toyota, Crate & Barrel, Herschel Supply Co., Facebook, Coach, Microsoft, and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit

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Emily Brady
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