Vertebrae Showcases How 3D & AR Drives Unprecedented Sales & Engagement at eTail West in Palm Springs

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CEO Vince Cacace to chair Innovation & Disruption track on Wed, Feb 26 at 2 pm PT; eTail attendees can also visit booth 722 to learn how to quickly create, manage, distribute and optimize 3D and AR commerce experiences

Innovation isn’t just throwing around buzzwords; it’s about harnessing the power of technology to inspire customers in new ways, help them find relevant products, and optimize the path to purchase.

Vertebrae, the technology leader in immersive 3D and Augmented Reality (AR) solutions for retail, today announced that Vertebrae CEO Vince Cacace will chair a conference breakout track dedicated to eCommerce innovation on the afternoon of Wednesday, February 26, 2020.

Titled “Track E: Innovation & Disruption in eCommerce,” the breakout session will feature rising retail brands alongside proven leaders to discuss cutting-edge topics like Augmented Reality (AR), Artificial Intelligence (AI) and Machine Learning (ML) as well as explore the highs, lows, and hustle of being retail innovators. Cacace will kick off the afternoon with opening remarks on the evolution of digital and omni-channel commerce at 2 pm PT.

“I’ve been fortunate to work alongside retail leaders like Crate and Barrel, Adidas, Toyota, Coach and many more who are leveraging the latest technology to deliver high impact 3D and AR commerce experiences,” said Vince Cacace, CEO of Vertebrae. “Innovation isn’t just throwing around buzzwords; it’s about harnessing the power of technology to inspire customers in new ways, help them find relevant products, and optimize the path to purchase. I look forward to advancing the conversation at eTail as the retail industry congregates for three days of inspiration and networking.”

In addition to chairing the Wednesday track, Cacace and the Vertebrae team will be at the eTail West Expo in booth 722 offering demos of Vertebrae’s Axis platform, which empowers retailers to place 3D and AR assets throughout the purchase path to drive satisfaction and sales -- no app download required -- as well as manage and syndicate those assets across touchpoints.

About eTail West
eTail West takes place in Palm Springs, California, February 24-27, 2020, at the JW Marriott. The four-day retreat is designed to help you increase the profits from your business, with America’s most successful retailers sharing action-packed strategies and detailed takeaways. For information and a detailed agenda, visit https://etailwest.wbresearch.com/.

About Vertebrae
Vertebrae provides 3D & augmented reality (AR) commerce solutions for the world’s largest retailers. Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive measurable results. The end-to-end platform makes the process of 3D asset creation, management, deployment, and reporting easy. Vertebrae’s clients include Crate and Barrel, Toyota, Herschel Supply Co., Facebook, Coach, CB2, BBQGuys and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit https://www.vertebrae.com.

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Renee Newby
Vertebrae
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