Vertic Launches Global Corporate Website Index

NEW YORK, Sept. 19, 2019 /PRNewswire-PRWeb/ -- Vertic, a leading strategic digital agency, has announced today the launch of the 2019 Global Corporate Website Index. Spanning thirteen industries and seventeen countries, the Index ranks 100 websites with the objective to provide insights into trends and benchmarks for success of the modern corporate website. Assessed over a period of two months, companies and their websites were selected based on a combination of aggregated brand value, revenue and geographical diversity.

"We don't just go online, we now live online," says Sebastian Jespersen, CEO of Vertic. "To accommodate the behavioral shift, companies have begun digitizing their processes and experiences to compete in this new digital marketplace. Whether it be potential or existing customers, employees or career seekers, investors, regulators or a wider array of stakeholders, the corporate website is highly instrumental and can be considered the spine of this shift."

Expected to be updated every 12 months given the corporate website's state as a 'living organism' that is constantly in flux, the websites were assessed based on three overarching criteria: experience, user relevancy and use of technology. Experience included assessment of an intuitive navigation system, use of intelligent interaction design, adoption of circular user flows and responsiveness. User relevancy was determined by decision journey fulfillment and alignment, inclusion of user-centric language, and presence of storytelling content. The use of technology focused on integration of the technology stack and its capability to interpret a user's intent.

While the Index results indicate that the most successful websites are those scoring high on all three parameters, empowering users with an intelligent and meaningful experience, the study also shows significant spread in how companies perform across different industries. Companies in the Technology industry are performing best while companies from Logistics and Industrial Machinery are performing lowest on the index. Further takeaways include the identification of three mega trends: a lean towards simplicity, the progression from segmentation to the concept of 'segment-of-one', and that the best performing websites leverage data to create relevant experiences 'with' their audiences, rather than pushing content 'to' them.

"I am so proud of us launching this for the value of the wider industry," continued Jespersen. "This is a global collaboration and testimony of Vertic's purpose: creating meaningful experiences to earn Share of Life."

Partnering with The Internationalist and ANA, Vertic will also host the first annual Corporate Index Event in NYC on September 23rd, 2019. Global leading brands, their CMOs, marketing executives and members from the ANA will be joining. Key industry leaders and influencers will be speaking, including James McQuivey, VP and Principal Analyst from Forrester, as well as Morten Albaek, published author and philosopher.

Vertic welcomes people interested in attending to sign up at https://corpwebsiteindex.com/.

SOURCE Vertic