Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Veteran Launches Advanced Lifestyle Management App Called BE LUX

Bold Inc, a black veteran-owned tech company, is revolutionizing personal services with a new concierge app.


News provided by

Bold, Inc.

Oct 02, 2020, 12:05 ET

Share this article

Share toX

Share this article

Share toX

Waldron McCritty, chief executive officer of BE LUX
Waldron McCritty, chief executive officer of BE LUX
Youtube
Youtube

ATLANTA, Oct. 2, 2020 /PRNewswire-PRWeb/ -- The COVID pandemic has prompted people to change how they conduct their business and personal activities. More than ever, people have come to rely on mobile applications to order groceries, make appointments, and otherwise meet a wide variety of their needs.

With this in mind, Waldron McCritty, a black U.S. Navy and hospitality industry veteran, set out to revolutionize concierge services for those who want to enjoy their best-available lifestyle. He designed BE LUX, the new mobile app by Bold, Inc., to provide personal concierge service in today's high tech world. The BE LUX lifestyle management platform will help people with everything from travel arrangements to lawn care. All they have to do is sign up for a membership, and everything will be handled by quality trained service professionals.

“I come from three generations of hospitality and management services, and have made it my mission to introduce to this segment the power of today’s advanced technology, such as artificial intelligence, explains Waldron McCritty, chief executive officer of BE LUX.

Post this

"I come from three generations of hospitality and management services, and have made it my mission to introduce to this segment the power of today's advanced technology, such as artificial intelligence," explains Waldron McCritty, chief executive officer of BE LUX. "I have a passion for providing great services, and BE LUX is going to help streamline that process."

The company and its service platform, is a concept that occurred to Waldron while he was helping his family develop their property and hospitality businesses. He envisioned a mobile app that would help solve some of the customer services and logistics problems that they had encountered regularly. After researching and testing various alternatives, BE LUX was born.

Today the BE LUX app is available for download on Apple and Android devices. Users may choose a membership level that includes a range of services that suit their personal concierge preferences. Membership levels include Basic, Premium, and Executive, with service options that span personal assistant, home services, lodging, party and events, travel, and delivery service needs.

Members seeking Home Services, for example, will have all of their essential needs met without having to source the specific individual service providers to perform the work. Services such as yard work, repairs, cleaning, and laundry will integrate seamlessly. Likewise, those who choose the Executive membership level will have all of their office assistant needs addressed. BE LUX will help people save time and money by running errands, having groceries and take-out delivered, or making travel plans.

Five things to know about BE LUX include:

The company that created Be Lux, Bold Inc. is a certified Black- and veteran-owned business. Waldron served eight years in the U.S. Navy.

Waldron's experience in the military prepared him for entrepreneurship. He served with the Elite Navy Explosive Ordinance Disposal and Counter Narcotics Units as an Operations Specialist, and Coordinator. After obtaining a degree in Industrial & Systems Engineering, he gained 15 years of professional experience in management and mobile technology.

The app is currently launching in Atlanta, but will soon be available in cities around the country.

Currently the services offered include restaurant and grocery delivery, package and liquor delivery, and transportation services. Transportation services include on-demand, as well as chauffeur services. More services will follow shortly.

The BE LUX platform and underlying services will focus on helping people with everything from simple chores to corporate office assistance.

"Everyone wants more free time and less stress, despite all the daily tasks and chores to be done," added McCritty. "BE LUX does all this and so much more. Constant attention to a list of to-dos around the home or office can consume a lot of time and energy. Users of BE LUX can while our trained service providers ensure that everything on their list gets properly handled in a timely and professional manner. BE LUX is the app for those who want to spend more time living their life to the fullest, rather than taking care of all the little tasks that need to be done."

Those interested in learning more about Be Lux can log online and watch a video: https://www.youtube.com/watch?v=nmcwxEoI9tk, download the app: [https://apps.apple.com/us/app/be-lux-on-demand-concierge/id1529819519 or https://play.google.com/store/apps/details?id=com.customer.belux. Please visit the website: https://beluxllc.com.

About Bold, Inc.

Bold, Inc was founded by Waldron McCritty, a black veteran whose service experience prepared him to be an entrepreneur. He spent eight years in various positions within the U.S. Navy. As a third generation concierge professional, he is tapping into new technology to help streamline this service domain. BE LUX is the revolutionary new App that offers advanced lifestyle management services. To learn more about the company and app, visit the site at: https://beluxllc.com.

# # #

SOURCE Bold, Inc.

Related Links

https://beluxllc.com

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.