PHOENIX (PRWEB) October 27, 2020
When a journalist calls in this fast-moving era of digital communications, it’s more important than ever to respond quickly and effectively to ensure your message is heard. But how to take advantage of the opportunity while also minimizing the risks?
In The Insider’s Guide to Media Training: 99 Tips to Survive Your Interview in the Digital Age, Emmy Award winning broadcast journalists Rick DeBruhl and Kevin Riggs give you their insight developed after more than 8 collective decades of experience as reporters. That insider’s perspective will equip you with the knowledge to handle interview requests with confidence and the understanding of what works and what doesn’t.
“Deadlines are more punishing than ever,” says DeBruhl. “It’s critical to understand what the media wants—before you get that call.”
The Insider’s Guide to Media Training will help readers:
- Anticipate and answer difficult questions
- Navigate potential pitfalls
- Understand how reporters think
- Find the right voice in crisis situations
- Create compelling quotes and soundbites
“Good communication is no accident,” says Riggs. “It takes careful preparation to take advantage of the media opportunities that come your way. This book will make sure your message is heard. ”
Riggs and DeBruhl, who first met in college at Cal Poly San Luis Obispo, have guided thousands of people through their first interview and with this book can help even more.
About Rick DeBruhl
Rick DeBruhl is an Emmy Award winning network broadcaster with a wide range of experience, including coverage of auto racing for networks like ABC, ESPN, NBC and Fox Sports. He is currently the television voice of the Barrett-Jackson collector car auctions. Rick spent 31 years as a reporter/anchor for KPNX-TV in Phoenix, covering stories throughout Arizona and around the world. With a master’s degree in media management, he now runs his own communications consulting firm based in Phoenix, offering media training and executive coaching.
About Kevin Riggs
Kevin Riggs is an Emmy Award winning journalist with more than 3 decades of broadcast experience in California. He spent 17 years as an anchor and political reporter for KCRA-TV in Sacramento, where he covered the state Capitol and national political stories, including 7 national political conventions and the election of Arnold Schwarzenegger as governor. He still serves as political analyst for KCRA-TV, and is a senior executive with Sacramento-based Randle Communications, where he works with a wide range of business and political clients.