Vidalia Mills Partners with Imogene+Willie as First Premium Selvedge Denim Customer

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Imogene+Willie will be the first brand to be making jeans/garments in the United States from fabric loomed on Vidalia's newly revived historic selvedge denim looms.

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Vidalia's decision and commitment to bring premium denim manufacturing back to the United states is a historic event.

The new North American textile maker, Vidalia Mills, announces it has partnered with Nashville, TN-based, Imogene+Willie as the mill’s first customer of its premium selvedge denim.

As previously announced, Vidalia Mills had recently acquired 45 antique Draper X3 selvedge denim looms from a demolition company in Greensboro, NC. In turn, Imogene + Willie will be the first brand to be making jeans/garments in the United States from fabric loomed on Vidalia’s newly revived historic machines.

In making the announcement, Dan Feibus, CEO of Vidalia Mills explains, “We are so excited to welcome Imogene+Willie and their talented team into the Vidalia family as our first selvedge denim customer. As a premier maker and retailer of premium denim jeans and other apparel, Imogene+Willie is well positioned to maximize the inherent qualities of the denim produced from our Draper looms.”

Feibus continúes, “Our relationship with Imogene+Willie is more than just that of a supplier and customer, it’s really a partnership where the creativity of Imogene+Willie can maximize the value of our selvedge denim. We are truly honored to have Imogene+Willie as our launch partner.”

K.P. McNeill, CEO of Imogene+Willie, underscored the significance of the relationship with Vidalia, stating, “Vidalia’s decision and commitment to bring premium denim manufacturing back to the United States is a historic event, one that aligns directly with our core values. As we have watched more and more companies move overseas to make their clothes cheaper and faster, we have remained steadfast and stubbornly committed to making all of our goods here in America.”

McNeill continues, “We are humbled to have the opportunity to partner with Vidalia, and for our jeans to be sewn from the first selvedge fabric off of these legendary looms. It is our belief that Vidalia’s massive undertaking will ignite the resurgence of the Made in America movement, an act that will unite like-minded brands and consumers alike.”

Vidalia Denim only uses e3 sustainable cotton exclusively in its operations, the first such operation in the world. Its cotton is sourced from across the US farm belt from farmers enrolled in the e3 sustainable cotton program. Vidalia offer its customers complete transparency of leading grower sustainability practices. Learn more about Vidalia Mills at vidaliamills.com.

A lifestyle brand and advocate of Made in America clothing, Imogene+Willie is a leading maker of premium denim, with a flagship store in Nashville. Learn more about Imogene + Willie at ImogeneandWillie.com

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Robert Antoshak

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