With these patents, VideoAmp brings four years of research and product development to bear, leading the innovation required for all parts of the market to adapt to new realities.
LOS ANGELES (PRWEB) February 28, 2019
VideoAmp has been awarded four patents for its pioneering work unifying linear TV and digital marketing. The patents, attributed to VideoAmp executives Ross McCray (co-founder/ CEO) and Jay Prasad (Chief Strategy Officer), as well as Dave Gullo (co-founder/CTO), and Debajyoti Ray, former Chief Data Officer, cover an array of planning, allocation, execution, optimization, measurement, and attribution functions for unified, cross-screen advertising across linear TVs, connected TVs, on demand platforms, desktops/laptops, and mobile devices.
The granted patents include:
1. Programmatic TV Advertising placement using cross-screen consumer data (U.S. Patent 10,136,174)
2. Targeting TV Advertising Slots Based on Consumer Online Behavior (U.S. Patent 10,085,073)
3. Cross Screen Optimization of Advertising Placement (U.S. Patent 9,980,011)
4. Sequential Delivery of Advertising Content Across Media Devices (U.S. Patent 9,980,010)
Innovation in cross-screen marketing management is one of the largest investment areas in the media, telecommunications, and marketing industries. Advanced TV & video advertising centers on applying data to the planning, allocation, execution, and optimization of TV, OTT and digital video inventory. It also enables far more accurate measurement of advertising campaigns’ cross-screen reach and frequency, as well as the attribution of resulting business outcomes -- such as increased store visits, online conversions, and overall sales lift.
“As it has in digital media, targeted TV advertising helps consumers learn about new products and services that are relevant to their lives as opposed to being bombarded with commercials that are meaningless to them,” said Karsten Weide, Program Vice President, Media & Entertainment, IDC Research. “TV ads, which have traditionally been bought using such broad demographics as ‘Women, aged 18 - 54,’ can now be informed by a combination of first- and third-party customer and prospect data -- such as past purchases or recent in-market behaviors. This enables brands to develop advanced, in-market audiences to target on TV, execute their campaign, and then measure its impact on that target audience.”
“All parts of the media and marketing ecosystem must adapt to fast changing consumer trends on content consumption, and direct relationships with brands. With these patents, VideoAmp brings four years of research and product development to bear, leading the innovation required for all parts of the market to adapt to new realities,” said Jay Prasad, Chief Strategy Officer, VideoAmp. “Our technology unifies processes, enables new privacy safe data sources, and automates the previously manual and laborious processes on both the buying and selling sides of the marketplace -- reducing friction while bringing liquidity and transparency to each step in the value chain.”
VideoAmp is a rapidly growing company challenging marketing and media paradigms to maximize value for brands, publishers, and ultimately consumers. Our software and data solutions empower all ecosystem participants to identify, measure, and execute on the metrics that matter. By optimizing TV and digital media investments toward tangible business outcomes, we aim to transform the entire industry. VideoAmp is backed by Mediaocean, RTL Group and six other top venture capital firms. For more information, visit VideoAmp.com or follow us on Twitter, Facebook, and LinkedIn.