VIDORA Gives Leading Businesses a Boost Through Self-Service Machine Learning

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VIDORA’s Model Directives enables leading companies to build complex Machine Learning models in minutes

VIDORA’s latest release, Cortex Model Directives, changes the game when it comes to building Machine Learning models. The launch of Model Directives enhances Cortex, VIDORA’s self-service machine learning platform aimed at making ML accessible to anyone. Traditionally, specifying a complex goal for a Machine Learning model could take months of data engineering. With Model Directives those same models can be built in minutes, using everyday language, starting with raw data. In addition, Cortex’s simple interface puts this ability in the hands of anyone at an organization.

Enhance the Way Your Team Thinks

According to a survey from earlier this year, 80% of C-level executives indicated that the future of their businesses “will be informed through opportunities made available with AI technology.”

But despite growing interest, cost and complexity often prevent businesses from adopting the technology. “We made Cortex to remove those barriers,” said Philip West, VIDORA’s co-founder and Head of Product. “With Cortex Model Directives, we make it even easier for anyone at any company to build and deploy Machine Learning models to optimize for their most strategic goals.”

Build Models in Minutes, not Months

Cortex Model Directives expand what VIDORA’s machine learning platform can do for businesses, enabling more powerful models while maintaining a simple interface. VIDORA’s Cortex is the first solution which empowers anyone to build a predictive model simply by describing a goal in everyday language. The result is a powerful platform which enables leading companies to use Machine Learning across any part of their business. Dozens of forward-thinking organizations are already using Cortex to reshape their marketing, product, and operations initiatives.

Simon Smith, Chief Data Officer at global media giant News Corp added, “We knew what Machine Learning could do for us, but our business moves fast and we needed to make the technology available quickly across our teams. With Cortex, our team is able to build ML into our products in a matter of minutes, as opposed to months.”

Learn More About Cortex

By automating the hardest parts of the ML process and wrapping those parts in a simple interface, Cortex provides both a powerful platform for model creation but also a simple interface available for anyone. Learn more about VIDORA by filling out a contact form or emailing info(at)vidora(dot)com.


VIDORA enables everyone to accomplish the incredible by making machine learning accessible to anyone in a business. VIDORA makes machine learning simple, easy to use and intuitive by automating the most complex technical challenges of the machine learning pipeline. Our Self-Service Machine Learning platform, Cortex, is leveraged by some of the largest global brands like Walmart, News Corp, and Discovery.

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Sarah Miller
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