Vincodo Named Finalist in Two Categories for Microsoft Advertising's 2019 Agency Awards

LANGHOME, Pa., August 12, 2019 /PRNewswire-PRWeb/ -- Vincodo, a top digital marketing and advertising agency, was recently named a finalist in the Microsoft Advertising Agency Awards. As a Microsoft key agency partner, the Philadelphia-based firm was recognized for delivering outstanding results to its clients through superior use of the Microsoft Advertising search platform including Bing, MSN, Yahoo, AOL and additional websites powered by Bing.

The 2019 Agency Awards finalists were selected across 14 different categories celebrating teams, individuals and specific agency talents. All finalists were selected based on their performance and achievements in each category. Chosen from thousands of eligible digital marketing agencies across the Americas, Vincodo was one of just seven finalists selected in the Independent Agency of the Year category. As an added accolade, Tim Daly, CEO of Vincodo was nominated among six honorees by Microsoft Advertising for the Executive of the Year award. This acknowledges Daly's leadership of his team working with the Microsoft Advertising account team to achieve dramatic results for Vincodo's clients.

"We are honored to be recognized as a finalist for such highly prestigious awards," said Vincodo CEO Tim Daly. "Being a smaller agency, it is especially exciting for Vincodo to be nominated in the Independent Agency of the Year category, as it confirms that our approach to search marketing optimization is delivering better results than other agencies we compete against for clientele. This past year has seen significant changes in the search engine marketing landscape that have required agencies to adapt their campaign management strategies; therefore we are very honored to receive the nominations."

Speaking of what enabled Vincodo to achieve such results, Daly noted: "We began to see major changes in the search marketing landscape in mid-2018 that forced us to re-evaluate our approach to managing campaigns. We identified fewer ad inventory spots, a reduced importance on average position, increased utilization of automation and more intense bidding aggression due to changes in supply and demand. Vincodo pivoted its best practices accordingly and our clients have benefitted from being an early mover in that process. Working with our Microsoft Advertising account team, we embraced their new functionalities such as Microsoft Audience Network and increased our investments into their much improved Syndication Network. This has resulted in our clients seeing a year over year increase of 74% in their return on investment on Bing in 2019."

Vincodo will be formally honored on September 19, 2019 during a black-tie award ceremony hosted by comedian and writer Baratunde Thurston, the founder of Jack and Jill Politics and supervising producer of The Daily Show.

For more information about the Microsoft Advertising Agency Awards and to see a complete list of finalists, please visit: https://about.ads.microsoft.com/en-us/blog

About Vincodo

Vincodo is a full service digital marketing strategy agency specializing in customer acquisition and revenue growth through search engine marketing and optimization, lead generation & conversion (online and offline), programmatic display advertising, social media advertising, e-commerce and merchandise sales, and more. At Vincodo, senior-level experts work hands-on with businesses to develop customized plans that ensure marketing dollars are spent as effectively as possible for optimal return on investment. Vincodo is based in Philadelphia, but serves clients nationwide.

Learn more at https://www.vincodo.com/.

SOURCE Vincodo