Virid eCommerce Solutions Partners with Modern iO Postcard Retargeting

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When eCommerce brands use postcard retargeting to help convert more website opportunity, they get new customers and increased sales. As a partner with the Virid eCommerce community, Modern iO is helping online businesses become more competitive.

Virid, a leading and award-winning eCommerce platform and solutions provider for online retailers and Modern iO, developers of Postcard Retargeting solutions, have partnered to help eCommerce brands convert more of their lost website traffic and remain more competitive in today’s online shopping marketplace.

This dynamic partnership between Virid and Modern iO Postcard Retargeting aims to help eCommerce companies stay competitive and relevant in an ever-changing client acquisition landscape. Virid’s ecommerce strategic solutions combined with Modern iO Postcard Retargeting enables retailers and brands by leveraging the natural flow of site visits. By offering complementary solutions, brands are able to claim lost online opportunities and create a well-rounded client experience.

All eCommerce clients are struggling to better convert website traffic – 97% of visitors leave without buying on their first visit to a website. Beyond on-site optimization improvements, the surest way to reclaim lost website traffic is retargeting.

Digital retargeting has proven to be one of the most effective digital advertising tactics available, with 0.7% CTR for display, and 0.9% CTR for Facebook. But that means 99% of viewers don’t click on those ads. So, generally, when clients digitally retarget 1,000 website visitors, they’re looking at 7 to 10 visitors clicking back. That’s a lot of opportunity lost to competitors.

However, a new retargeting solution is proving to be extraordinarily effective: Postcard Retargeting. Modern iO Postcard Retargeting is simple: Modern iO matches about 50% of website visitors to mailable addresses in a privacy compliant way. Their platform then launches postcards the following day, mailed first class. The platform has a transparent dashboard showing mailing opportunity to better plan budgets and approach, the daily number of mailed cards, a map of where cards are being delivered, and results. By introducing this channel, Virid’s eCommerce clients get a brand-new way to convert lost website visitors.

“We were impressed when we first learned about it,” says Ivan Silva, Senior Business Development Associate at Virid. “We are always looking for ways to bring valuable solutions to our customers that increase their online sales. This seemed like a natural channel to add.”

The results across eCommerce for Modern iO Postcard Retargeting are stronger than other marketing channels, with return-to-site rates over 15% - 20. That means if clients get 1,000 visitors, instead of 7 to 10 coming back from digital retargeting, 150-200 come back from the postcards.

“eCommerce success means everything to us. That’s why we’re always looking for new ideas and ways to help our clients succeed in this competitive space,” continues Silva. “We’re committed to giving each client a range of options that help them simply get more business with their current efforts.”

Virid creates positive website experiences through the development of custom strategies allowing businesses to thrive online. For businesses with lifetime customer values of over $300, Modern iO Postcard Retargeting has also proven to deliver positive Return On Ad Spend – even with new customer acquisition. Pairing these solutions delights customers throughout their brand experience and customer life cycle.

“Most of our eCommerce clients are seeing very strong response and conversion rates,” says Chris Foster, VP New Business Development at Modern iO. “And it makes sense: reaching lost website visitors with a relevant Direct Mail postcard drives higher responses. The physical nature of the touch plus the timing and relevance simply works.”

The partnership with Virid and Modern iO Postcard Retargeting makes it simple: a Modern iO tag goes on the client’s website, at no cost or obligation. Their private Modern iO Dashboard shows data within 24 hours, and the Modern iO team contacts the client to determine strategy, creative, and budget guidelines.

“We’re making it as easy as possible for an eCommerce business to improve conversion on their existing website traffic,” says Foster.

About Virid: With more than 200,000 combined hours of eCommerce experience and award-winning expertise, Virid creates eCommerce solutions businesses can’t find anywhere else. With a range of Shopify packages, they tailor their solution to help any-sized business grow.

About Modern iO Postcard Retargeting: We help eCommerce companies convert more website traffic by sending direct mail postcards to lost website opportunities. A service of Modern Postcard, a leading Direct Mail Services provider for over 25 years, we work with clients and partners to help any-sized business grow with direct marketing solutions.
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For more information on Virid contact Emily Short at eshort@virid.com , and for Modern iO Postcard Retargeting, contact Chris Foster at cfoster@modernpostcard.com

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Modern Postcard
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