Visual Content Creation Made Easy in “Techniques of Visual Persuasion” from Larry Jordan

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Visual content creation just became a whole lot easier for beginners to learn, thanks to Larry Jordan’s latest book, "Techniques of Visual Persuasion: Create powerful images that motivate."

content creation, visual persuasion, Larry Jordan,

Techniques of Visual Persuasion: Create powerful images that motivate

Many people think media belongs only to experts. But, as this book makes clear, improving our ability to communicate with pictures is available to all of us. This book explains how.

Visual content creation just became a whole lot easier for beginners to learn thanks to Larry Jordan’s latest book, "Techniques of Visual Persuasion: Create powerful images that motivate," published by New Riders (a division of Pearson).  Author, professor, producer and director, Jordan, who is best known for his Final Cut Pro X training, delivers a book filled with techniques to create compelling images, and designed for those who are new to visual communication but need to make their voices heard on the web and social media.

“In today’s highly-distracted, work-from-home world, clear, persuasive visual communication is more important than ever,” Laura Peters, Jordan’s director of marketing said. “Persuasive images that attract, hold and motivate an audience are essential.”

This 400 page book delivers. Filled with almost 500 images and illustrations, along with practical examples, real-world stories and hands-on exercises, this full-color guide illuminates the “why” and the “how” of powerful visual communication. Topics include:

  • Visual literacy for non-professionals
  • Techniques for better story-telling - especially for video and motion graphics
  • Directing the emotions associated with words, fonts, colors and images
  • Building outstanding business presentations to avoid “death by PowerPoint”
  • Crafting effective photos, and working with both amateur and professional talent
  • Editing, repairing, and compositing still images
  • Create motion graphics that compel attention with a clear, powerful messages
  • Recording and editing effective video

“This is my tenth book and I am very proud of it,” Larry Jordan said. “It starts by presenting the foundations of visual composition, powerful writing, effective fonts and compelling color, then spends the rest of the book providing concrete examples readers can put to work right now. I wrote it for people that need to communicate with images, but don't know how.”

"Techniques of Visual Persuasion: Create powerful images that motivate" is a book for people creating content today. It is a must-have for anyone in business or education trying to tell a story, communicate persuasively, or effect change using digital media.


Larry Jordan is a producer, director, editor, author, and internationally-renowned consultant in digital media with more than 45 year’s experience; with national broadcast and corporate credits. Based in Los Angeles, he’s a member of the Directors Guild of America and the Producers Guild of America, as well as recognized as one of the Top Corporate Producers in America.

His informative and entertaining teaching style provides video editors around the world with unique resources to increase productivity and enhance their skills. Jordan writes and edits the free ‘Larry Jordan Edit Smarter’ newsletter, which provides essential information to media editors around the world. Jordan is also the author of thousands of technical articles and host of hundreds of hours of podcasts and training.


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Laura Peters
since: 11/2009
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