Vitality Swim will revolutionize the swimwear market with comfortable and adaptable styles designed for all bodies
DENVER, Colo., March 6, 2024 /PRNewswire-PRWeb/ -- Athleisure brand Vitality to launch its first-ever swimwear line tomorrow with a new Swim Spring '24 collection that prioritizes comfort and adaptability, furthering its mission to uplift women, and pursue a life full of vitality.
Inspired by the feelings of pure freedom and excitement that come with vacation, Vitality's new Swim line captures the simple joys of beach getaways. Featuring a broad range of styles and functions, the new collection closes the significant gap in the market for comfortable and adaptable swimwear, celebrating women in all their complexities and empowering them to embrace all of their possibilities.
The collection will debut two new Swim fabric lines, Oceana, an ultra-stretchy fabric with scrunch texture, high flexibility, and good recovery, and Tropica, a fashion-forward line with smooth textures. Additionally, both lines will be available in Hydra, Sangria, and Midnight colorways, allowing for personalized mix and matchability pairings.
"We designed this collection to be the best of both worlds when it comes to comfort and aesthetics," says Vitality Co-Founder and Chief Design Officer, Chloe Chamberlain. "A lot of swimsuits on the market are overcomplicated and don't prioritize easy, comfy wear. We design simple suits in premium fabrics that empower women to feel confident in their own skin."
Vitality's Swim Spring '24 collection will be available to shop on Thursday, March 7 at 10:00 am MT at Shopvitality.com. All styles will be available in sizes 2XS-4XL.
About Vitality
Vitality specializes in inclusive athleisure for everybody. Founded and led by women, we are dedicated to uplifting and empowering individuals to embrace their true self and lead vibrant lives full of vitality. Rooted in values of inclusivity, sustainability, and philanthropy, Vitality's range of products spans from XXS to XXXXL, and encompasses both women's and men's apparel. Explore our brand and discover more about us at www.ShopVitality.com.
Website: www.ShopVitality.com
Media Contact
Sydney Kuhn, RAGDOLL PR, 1 4154975122, [email protected]
SOURCE Vitality
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