Vitamin Science Announces the Release of a Unique Eye Vitamin Formula for Blue Light Protection

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VisiVite Blue Light Basher Formula uses both published science and natural plant biology to increase the retina’s healthy pigmentation and improve the eye’s management of high energy blue light.

VisiVIte Blue Light Basher square beauty shot

Visivite Blue Light Basher requires one vegetarian capsule daily.

"Studies in the laboratory show that blue light can cause cellular damage, either directly to retinal cells or to the supporting retinal pigment epithelial cells directly below the retina.”

Vitamin Science, Inc, a manufacturer of premium quality natural eye supplements, today announced the release of a unique, multi-dimensional nutraceutical formula for ocular blue light protection.

VisiVite Blue Light Basher Formula uses both published science and natural plant biology to increase the retina’s healthy pigmentation and improve the eye’s management of high energy blue light.

In creating an eye vitamin formula that targets blue light protection, President and CEO, Dr. Paul Krawitz stated, “High energy blue light is everywhere – cell phones, TV’s LED lights and sunlight itself. While no studies thus far show that blue light causes macular degeneration, studies in the laboratory show that blue light can cause cellular damage, either directly to retinal cells or to the supporting retinal pigment epithelial cells directly below the retina.”

Sunlight contains much blue light, but because it contains a mixture of the complete spectrum of visible colors, we don’t perceive the light as being blue. LED lights, televisions and computers, on the other hand, emit more blue light than traditional light sources. Blue light can stimulate your biological circadian clock, keeping you awake, disrupting sleep, or having adverse effects on your circadian rhythm

High energy blue light is visible and directly next to ultraviolet on the light spectrum. In other words, it’s the first high-energy light in the light spectrum that we are able to see, and it’s only a few wavelengths away from ultraviolet light. Blue light is of concern because it has more energy per photon of light than other colors in the visible spectrum. Blue light, at high enough doses, is therefore more likely to cause damage when absorbed by various cells in our body.

Fortunately, the plant world, exposed to all-day light from the sun, has already developed mechanisms for protecting itself against high energy light, including Ultraviolet A, B and C, as well as blue light. And the answer lies in the antioxidant properties of its colorful pigments.

These pigments not only help to absorb light and convert it to food and energy that the plant can use, but because there is in many cases an excess of light energy required for growth, the pigment also has the ability to dissipate the high energy light that can activate unstable forms of oxygen, which cause damage from “oxidation.”

VisiVite Blue Light Basher includes these critical symbiotic ingredients:

  • Lutein and Zeaxanthin - The yellow-orange color of carotenoids have been shown to build healthy macular pigment optical density (MPOD) which then selectively absorbs the shorter wavelengths of the visible spectrum from 400–500 nm
  • Lycopene – An efficient singlet oxygen quencher, with photoprotective effects
  • Astaxanthin – Certain organisms secrete this protective red-colored xanthophyll carotenoid in response to intense light.
  • Betanin from Red Beet Root Extract – A strong antioxidant that preferentially absorbs light in the yellow, green, ultraviolet and blue wavelength spectrum.
  • Curcumin from Turmeric - Supports blue light damage is presumed to cause inflammation through oxidative stress.
  • Chlorophyll - In addition to its important function in photosynthesis, chlorophyll also performs the critically important activity of dissipating the sun's energy so that intense light and oxidative damage do not burn and kill the leaves.
  • Bilberry 50 mg – Laboratory studies of cells and tissue suggest bilberry may temper cell damage in response to blue light and other high energy light wavelengths.
  • Zinc 10 mg - Studies now support zinc's role in protecting the eyes from strong light exposure.

VisiVite Blue Light Basher is free of sugar, artificial colors, synthetic fillers, gluten, soy and GMO. It is supplied as a one-month bottle of 30 vegetarian capsules.

VisiVite Blue Light Basher is available for retail sale on VisiVite.com and Amazon.com. Applications for wholesale accounts can be made at calling 1-800-427-7660 Ext 2 or online at https://wholesale.visivite.com/accounts/sign_up.

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PAUL KRAWITZ
Vitamin Science, Inc.
+1 (800) 427-7660 Ext: 2
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Paul Krawitz
@drpaulkrawitz
since: 12/2008
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