The luxury Mexican tequila brand celebrates its heritage on the global stage with exclusive experiences at Gordon Ramsay at F1® La Terraza and F1 Paddock Club™
MEXICO CITY, Mexico, Oct. 26, 2026 /PRNewswire-PRWeb/ -- Volcan de mi Tierra, the family co-owned luxury tequila brand crafted through generations of the Gallardo family's land stewardship in Jalisco since 1774, returns to its home country as the Official Tequila of Formula 1® for the Formula 1 Gran Premio De La Ciudad De Mexico 2026, taking place October 30 through November 1 at Autódromo Hermanos Rodríguez.
For Volcan, Mexico City represents more than another stop on the Formula 1® calendar. It represents an opportunity to celebrate Mexican craftsmanship on one of the world's most prestigious stages, bringing the brand's heritage and distinctive approach to tequila-making to an audience that extends far beyond Mexico.
Drawing on more than 250 years of the Gallardo family's history in Jalisco, Volcan is produced exclusively at its dedicated distillery, NOM 1523, at the foot of the Tequila Volcano. Every expression reflects their philosophy in which craftsmanship is defined not simply by tradition, but by the knowledge and decision behind every stage of production. From agave selection and fermentation to distillation, maturation, and blending, Volcan's approach combines Mexican heritage with a contemporary pursuit of quality and consistency.
After entering the world of Formula 1® as the Official Tequila Partner of the Formula 1 Las Vegas Grand Prix in 2023 and 2024, Volcan expanded its presence in 2025 as the Official Tequila of Formula 1® , as part of LVMH's landmark ten-year global agreement with the motorsport. Its return to Mexico in 2026 brings the partnership back to the country where the brand's story began.
"For us, returning to Mexico as the Official Tequila of Formula 1® is particularly meaningful. Volcan was born from a deep respect for our land, heritage, and the people who have shaped tequila-making for generations," said Santiago Cortina Gallardo, CEO and Co-Founder of Volcan de mi Tierra. "Craftsmanship is ultimately about the decisions we make and the standards we choose to uphold. To bring that philosophy to a global stage like Formula 1, here in our home country, is a moment of tremendous pride for our entire team."
A Celebration of Mexican Tequila Through Exceptional Hospitality
Throughout the Grand Prix™ weekend, Volcan will showcase its award-winning portfolio across two of the event's premier hospitality experiences, inviting guests to discover the richness of Mexican tequila through expertly crafted cocktails, elevated gastronomy, and curated tastings.
At Gordon Ramsay at F1® La Terraza, Volcan's expressions will complement a culinary experience curated by multi-Michelin-starred chef Gordon Ramsay. Located above the Pit Lane on the circuit's original podium, the intimate setting will offer guests a distinctive combination of gastronomy, racing, and craft tequila. Among the highlights are two original cocktails born from Distilling Stories, Volcan's global mixology initiative designed to bring the brand's craftsmanship to life while discovering, mentoring, and spotlighting the next generation of mixology talent. The Groovy Cocktail, created by Richard Jones of Mode Bar in Miami, features Volcan Blanco Tahona, while the Honey Bee, developed by Amy Bame of The Standard Hotel, showcases Volcan X.A. Both creations will be served alongside a Spicy Margarita featuring Volcan Blanco.
At F1 Paddock Club™, a dedicated Volcan bar will spotlight two of Mexico's most iconic cocktails, the margarita and the paloma, bringing a refined expression of Mexican cocktail culture to one of Formula 1®'s most exclusive hospitality settings.
As Volcan expands its international presence, its partnership with Formula 1® reflects a broader ambition: to bring the character, craftsmanship, and quality of Mexican tequila to new audiences around the world, while remaining firmly connected to the place and people behind every bottle.
For more information about Volcan de mi Tierra and its global partnership with Formula 1®, visit volcan.com, follow @VolcanTequila on Instagram, or contact U.S. Agency of Record Overton & Associates.
ABOUT VOLCAN DE MI TIERRA
Volcan de mi Tierra, the family co-owned luxury tequila brand crafted through generations of the Gallardo family's land stewardship in Jalisco since 1774, brings together this centuries-old heritage with Moët Hennessy's luxury savoir-faire. Volcan is produced exclusively at its dedicated distillery, NOM 1523, located at the foot of the Tequila Volcano, where its distinctive production approach brings truly crafted luxury tequila to life.
ABOUT MOËT HENNESSY
Moët Hennessy is the Wines and Spirits division of LVMH, which also owns renowned wine estates through LVMH Vins d'Exception. Moët Hennessy is a group of twenty-eight Maisons, internationally recognized for the richness of their terroirs, the quality of their products and the craftsmanship with which they are created. For many years, Moët Hennessy has been committed to its environmental and social program, Living Soils Living Together.
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ABOUT FORMULA 1®
Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™.
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Media Contact
Victoria Cooper, Overton & Associates, 1 5169827822, [email protected], https://www.overtonandassociates.com
SOURCE VOLCAN DE MI TIERRA
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