GARDEN GROVE, Calif., Dec. 21, 2018 /PRNewswire-PRWeb/ -- Voxx Analytics is delighted to announce its new health literacy collaboration with The Institute for Healthcare Advancement (IHA). Voxx Analytics, the leader in influence analytics for life science, has worked for years to help healthcare companies understand the complex messaging directed at their customers. By collecting and analyzing massive amounts of content about the thousands of drugs used globally, Voxx provides deep insight about the deluge of communications impacting healthcare providers and patients. P.Voxx, a Voxx product, holds the largest available collection of pharma and biotech industry advertising and promotional materials, from hard copy materials to digital and video pieces. The effectiveness of such communications has traditionally been IHA's main focus.
In 2018, Voxx launched an improved visualization portal for its P.Voxx messaging product, putting more instantly available data than ever before at customers' fingertips. The collaboration with IHA takes P.Voxx a step further. Voxx and IHA will jointly develop and implement health literacy measures to help companies improve the readability and effectiveness of their content to produce better patient outcomes.
"By incorporating these new health literacy measures into P.Voxx messaging analytics, Voxx will create the first industry-wide database of literacy-measured communications materials," says Voxx CEO Anthony Page. "Our goal is to ensure that everyone can understand and act upon their health-related information," states Michael Villaire, IHA's President and CEO. "We're grateful to have the opportunity to partner with Voxx Analytics, to give us broader reach to achieve our mission."
The Institute for Healthcare Advancement (IHA) is a not-for-profit, 501 (c) (3) public benefit charity dedicated to empowering people to better health. IHA's mission includes improving health literacy through annual health literacy conferences, easy to read self-help health books for consumers, patient material evaluation services, and consulting services to help train staff and smoothly integrate organizational health literacy best practices, policies, and procedures. IHA is leading an initiative to create an assessment-based certificate program, with seven identified domains of proficiency for health literacy professionals.
Voxx Analytics, a prestigious Gartner "Cool Vendor" designee and four-time Top Workplaces winner, offers a wide range of products and services that help life science companies perform better by increasing high-quality engagement with their communities.
The Institute for Healthcare Advancement:
La Habra, CA
Tel: 800-434-4633
Michael Villaire, CEO
https://www.iha4health.org/
Voxx Analytics:
Garden Grove, CA
Anthony Page, CEO
Tel: 714 489-2015
https://www.voxxanalytics.com
SOURCE Voxx Analytics LLC
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