SANTIAGO, Chile (PRWEB) June 24, 2019
The deal between VSPT and Pernod Ricard was sealed and formalized this trimester and consists of the acquisition of the brands Graffigna and Colon, as well as the productive assets behind them. Among assets is a winery in San Juan, Argentina as well as three estates: two in the San Juan area (200 hectares) and a third in the Uco Valley, Mendoza (100 hectares).
“We are really optimistic with this kick off. We have begun a new stage for our group, as well as for the sustainable growth of our wine business in Argentina. Our ambitions are high and we are faced with great challenges, but we are sure that we can accomplish our goals”, said Pedro Herane, CEO of VSPT Wine Group.
Bodega Graffigna is a renowned Premium wine brand in international markets with a strong heritage and almost 150 years of winemaking history. The winery was founded in 1870 by Italian immigrant Santiago Graffigna, who planted the first vineyard in the San Juan Valley. The brand is now part of the portfolio of Shaw Ross International Importers, who also led sales of Viña San Pedro’s emblematic brands: GatoNegro, 9 Lives Reserve, 1865 and Cabo de Hornos in the market.
In addition, VSPT Wine Group has begun to make concrete, long-term steps in Argentina with the purchase of two highly recognized brands in the local market: Colon and Santa Silvia. This will allow them to become one of the ten most-important players in the country.
ABOUT VSPT WINE GROUP & VIÑA SAN PEDRO
- VSPT Wine Group has a long winemaking history. Currently, it exports its products to over 90 countries and it is the second-largest wine exporter in the country. In Chile, it is one of the three main producers in the industry, leading the sales market for fine wines. The Group was until this month comprised of seven Chilean and two Argentinian wineries: San Pedro, Tarapacá, Leyda, Santa Helena, Misiones de Rengo, Viñamar and Casa Rivas in Chile, as well as La Celia and Tamari in Argentina.
- Viña San Pedro was founded in 1865 in the Curicó Valley. With 150 years of history, it is one of the oldest wineries in Chile. The winery markets and commercializes renowned brands such as Cabo de Hornos, 1865, 9 Lives Reserve, EPICA & GatoNegro in over 80 countries.