Vya Selected by Brain Balance Achievement Centers to Support Localized Marketing for 100+ Franchise Locations

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With Brain Balance, Vya further deepens its presence in the learning and child development franchise sector.

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We identify strongly with Brain Balance’s hands-on approach in helping new franchisees, which reflects the way Vya works with our own clients.

Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has been selected to provide localized marketing services for Brain Balance Achievement Centers, a fast-growing franchise organization that has been changing the lives of children struggling with academic, social and behavior issues.

Brain Balance is a nationwide system of supplemental education learning centers that offer the ground-breaking Brain Balance Program, which combines physical and sensory motor exercises with academic skill training and healthy nutrition to address the underlying issues in most of the behavioral, development and learning disorders that affect children today.

Vya will help Brain Balance efficiently track and fulfill localized marketing materials, making it easier for its 100-plus franchises across the U.S. to execute marketing campaigns at the local level.

“We were looking for a better way to manage our marketing assets and the creative process, and we discovered Vya’s system is uniquely suited to do just that,” said Cynthia Siedel, Vice President, Brain Balance Achievement Centers. “We are delighted to be working with the Vya team, which has already been quick to respond to our questions and highly attentive in managing the entire process.”

Using the Vya system, franchisees will be able to easily access and customize marketing materials online, like flyers or postcards. In addition, Brain Balance will use the system to set up campaigns and events that include multiple marketing pieces for easy access by franchisees.

Brain Balance will have access to Vya’s recently launched custom creative request management, which allows a franchisor to efficiently fulfill custom design requests from franchisees while freeing up the corporate design team to focus on more creative design work that can advance the franchise brand. The system can handle franchisee requests for completely new marketing assets as well as modifications to existing templated materials.

“We are so pleased to be working with Brain Balance, a growing franchise business that is changing the lives of children and their families in such a profound and positive way,” said Kandi O’Connor, COO, Vya. “In addition, we identify strongly with Brain Balance’s hands-on approach in helping new franchisees, which reflects the way Vya works with our own clients.”

In working with Brain Balance, Vya will be able to draw upon its deep expertise in the learning and child development franchise sector, which includes current engagements with several major franchise brands, each of which is focused on distinct aspects of learning/child development.

Learn more about Vya’s franchise marketing solutions at http://www.vyasystems.com/franchising/.

ABOUT BRAIN BALANCE ACHIEVEMENT CENTERS

Brain Balance is a nationwide system of more than 100 supplemental education learning centers that offer the ground-breaking Brain Balance Program. This program combines physical and sensory motor exercises with academic skill training and healthy nutrition to address the underlying issues in most of the behavioral, development and learning disorders that affect children today. Learn more about Brain Balance at brainbalance.com.

ABOUT VYA

Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales(at)vyasystems.com.

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Eileen Pacheco
Vya
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