Waikiki Beach Walk® Expands Its Online Presence for Travelers From Asia
WAIKIKI, HONOLULU, HAWAII (PRWEB) July 18, 2013 -- Travelers from Japan, China, and Korea can now learn about Waikiki Beach Walk® online in their own languages prior to arriving in Hawaii. Outrigger Hotels and Resorts, which markets Waikiki Beach Walk®, has joined efforts with PacRim Marketing Group to host pages featuring the retail center, its stores, restaurants, and activities utilizing PacRim’s three proprietary Asian language websites about Hawaii.
Each site has a strong following and an established fan base. Hawaii Arukikata is the largest commercial website about Hawaii in Japanese, with more than 600,000 views per month, while the newer Korean and Chinese websites are growing in popularity. Updated daily, the sites promote Hawaii’s news, events and activities through live interviews with Asian travelers, feature stories, and videos.
"The partnership with PacRim Marketing Group and these websites enables us to promote the wonderful array of shops and restaurants that make up Waikiki Beach Walk and the center’s ongoing calendar of special events and weekly entertainment," said Barbara Campbell, vice president of retail development and leasing for Outrigger Enterprises Group. "This encourages visitors to plan their travel around these events and impacts their decisions after they arrive in Hawaii."
Produced by PacRim Marketing Group, the new Waikiki Beach Walk web pages include photos, video, a directory, and a map, giving retailers and restaurants an opportunity to place advertorials and be featured with photos and video.
"We are pleased to offer our merchants support in Asian languages key to the Hawaii market to help expose their brands in an appealing way and attract customers to their shops and restaurants," said Conchita Malaqui, general manager of Waikiki Beach Walk. "Waikiki Beach Walk already has a strong online presence in English. Using PacRim’s three Asian language websites allows our merchants to expand their reach and traction across Japan, China, and Korea."
According to Kim Fujinaka, PacRim Marketing Group’s integrated marketing and client services manager, PacRim will continue to update and provide content for the web pages. "Our website editors also post content written for Waikiki Beach Walk pages on social media platforms like YouTube, Facebook, Twitter, and blogs such as Korea’s Naver and China’s Weibo and YouKu to give businesses and brands further exposure in Asian languages," said Fujinaka. "The integrated online marketing strategy helps them increase the Asian International Traveler portion of their customer bases."
Content on each of the Asian language websites is updated daily by PacRim Marketing Group editors, who also interact online with followers and live feeds from Twitter or associated blogs in Chinese and Korean, and YouTube. All three websites host digital advertisers, advertorial, and sponsorships from U.S. based companies wanting to increase share and spend from Asia.
To view Waikiki Beach Walk on the websites, go to:
http://www.hawaii-arukikata.com/adv/waikiki_beachwalk.html
http://www.myhawaii.kr/waikiki_beachwalk
http://www.myhawaii.cn/adv/18257.html
For up-to-date information, follow Waikiki Beach Walk on http://instagram.com/waikikibeachwalk# or become a fan on Facebook at: https://www.facebook.com/waikikibeachwalk
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About Waikiki Beach Walk®
Outrigger Enterprises Group's Waikiki Beach Walk® is the largest development project ever to be undertaken in Waikiki. The nearly 8-acre area, bordered by Kalakaua Avenue, Lewers Street, Kalia Road, Beach Walk and Saratoga Road, has been completely rebuilt as a vibrant showcase and gathering place in the new Waikiki. With a total cost of $535 million, it features an outdoor entertainment plaza, 40 retailers, six great restaurants, and four hotels. Incorporating a design theme that celebrates Hawaii's voyaging and ocean heritage and that takes advantage of the island's cooling trade winds and year-round excellent weather, Waikiki Beach Walk is the consummate expression of Hawaii today -- a place where people come to be enlivened with warm hospitality, a rich confluence of cultures, and nature's precious gifts from land and sea. For more information, visit http://www.waikikibeachwalk.com.
About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately-held leisure lodging, retail and hospitality companies in the Asia-Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with 66 years of hospitality experience, Outrigger runs a highly-successful, multi-branded portfolio of hotels, condominiums and vacation resort properties, including Outrigger® Hotels and Resorts, OHANA® Hotels and Resorts, Embassy Suites®, Best Western®, and Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has under development 45 properties with approximately 11,000 rooms located in Hawaii; Australia; Guam; Fiji; Bali; Thailand; Mauritius, Vietnam; and Hainan Island, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, and Asia. For on-line information, log on at http://www.outriggerenterprisesgroup.com and http://www.outrigger.com.
About PacRim Marketing Group, Inc.:
PacRim Marketing Group (PRMG) http://www.pacrimmarketing.com is an international marketing firm specializing in increasing business’ share and spend of the Asian traveler market. Founded 23 years ago, PacRim is the owner of Hawaii Arukikata http://www.hawaii-arukikata.com , the largest commercial website about Hawaii in Japanese, the Korean website http://www.myhawaii.kr and the Chinese website http://www.myhawaii.cn. The company owns and publishes the travel guide, MyHawaii Pacific Journey, in Japanese, Korean, and Chinese, and participates in other media ventures reaching Asian markets.
Nancy Daniels, APR Public Relations Director, Outrigger Hotels and Resorts, 808-921-6839, [email protected]
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