Waldron Private Wealth founder releases ‘The Entrepreneurial Journey’

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John Waldron’s first book helps readers become more emotionally intelligent business owners.


Waldron Private Wealth CEO and Founder John Waldron has officially launched his first book, “The Entrepreneurial Journey.” With a dual focus on the emotional and technical aspects of business ownership, the book arms readers with the tools they need to become more emotionally intelligent, pragmatic entrepreneurs.

“Most business books focus on the technical aspects of running a business, like the mechanics of creating a business plan, choosing a location, understanding the financials,” said Waldron. “However, there aren’t any books that address the emotional struggles that come along with starting and growing a business. And more importantly, how to recognize and manage them.”

The book follows the four most pivotal phases of what Waldron calls the Entrepreneurial Lifecycle: survival, maturation, transition and the day after (or life after leaving your business). These phases were identified based on the analysis of hundreds of successful entrepreneurs.

Throughout the book, Waldron gives readers several self-diagnostic tools to help them assess their emotional and technical needs at any stage. The goal is to help business owners come away with a clear mission and vision for their company.

“Not only have I counseled entrepreneurs for most of my career, but I’m also an entrepreneur myself. Through these experiences, I’ve learned not to ignore the emotional dynamics at play throughout the growth of a business,” continued Waldron. “Things like challenging family relationships, trouble with financial backers and slow company growth can trigger an emotional response. We’re helping entrepreneurs identify and understand those emotions so they can approach these situations from a more realistic viewpoint.”

“The Entrepreneurial Journey” is now available for purchase on Amazon. If you’re interested in connecting with the author, or have questions about your own business venture, please click here.

About Waldron Private Wealth
Waldron Private Wealth is a boutique private wealth management firm that advises a select group of high net worth individuals, families and family offices. By limiting the number of clients it serves, Waldron can offer greater focus on how to best simplify the complexities of each client’s significant wealth, so they can focus on what’s important in their lives. Waldron’s advisory team is prepared to serve its clients across a wide range of key financial disciplines. The team includes: 19 CFPs, three CPAs, three CFAs, a certified trust and fiduciary advisory, a certified divorce financial analyst, a chartered advisory in philanthropy, a behavioral financial advisor and a certificate holder from the Institute for Preparing Heirs.

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Dan Stefano
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