WALT Labs Modernizes Multi-Channel Direct Marketer With Big Data Pipeline

Share Article

Using Google BigQuery and other technologies, the company helps Site Impact tackle scalability and uptime to deliver increased value to customers.

Google Cloud Composer and Google Cloud Dataproc enable the extract, transform and load (ETL) operations for the data and serves it up to Google’s BigQuery, which provides the horsepower to efficiently run SQL queries on tables with hundreds of millions of rows.

Application modernization and cloud migration experts, WALT Labs (formerly Root Level Technology), today announced the completion of a multi-functional data pipeline for Coconut Creek, Florida direct marketing services company, Site Impact. The project’s objectives include scaling the company’s data management platform and ensuring 24x7 access to its data. The undertaking also tackles the consolidation of fractured data streams, which burdened Site Impact with massive manual data manipulations.

WALT Labs CEO, Eric Sengbusch, characterizes the project as an excellent illustration of the power of using the Cloud to quickly and efficiently address business needs. “By architecting a cloud-run platform for business operations,” says Segenbusch, “Site Impact is now turbo-charged to analyze data and scale its services on demand. This will ensure that the company stays ahead of the competition and delivers measurable results for its clients.”

The efficient flow of data is one of the most important critical applications for modern businesses. The bits and bytes that represent customer transactions and interactions are the lifeblood of an organization. Data inputs from diverse sources make it particularly challenging to extract, transform, and combine data points into actionable information. A data pipeline such as the one WALT Labs has built for Site Impact allows for flexible schemas that consolidate data regardless of origin.

“We are a Google Cloud Provider and rely heavily on Google technologies and our data science to deliver this project,” says Stewart Smith, WALT Labs CTO. “Google Cloud Composer and Google Cloud Dataproc enable the extract, transform and load (ETL) operations for the data and serves it up to Google’s BigQuery, which provides the horsepower to efficiently run SQL queries on tables with hundreds of millions of rows.”

Businesses interested in cloud migration or application modernization can visit WaltLabs.io for more information and to request a free consultation.

About WALT Labs
Begun in 2012 as a hosting and managed services provider, WALT Labs is a leading Google Partner focused on cloud migration and application modernization. The company’s expertise lies in migrating organizations from data centers to the public cloud space (AWS, GCP, Azure). It also offers DevOps as a Service to guide organizations throughout their digital transformation experience.

WALT Labs derives its company name from its proprietary Web Application Load Testing tool which it uses to create push button deployments for each of the primary cloud platforms available today.

Find us on:
Linkedin - https://www.linkedin.com/company/waltlabs
Twitter - https://twitter.com/waltlabs
Facebook - https://www.facebook.com/WALTLabs/

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elena Vincent
WALT Labs
+1 281-886-3947
Email >
@WALTLabs
since: 01/2011
Follow >
WALTLabs.io
Like >
Visit website

Media