Walter Baker Reinvents His Brand

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Legendary Creative Director Takes Center Stage with New Branding and Spring Line

No matter who it is, it should feel like it was made for them.

Internationally renowned creative director, designer and “king of outerwear” Walter Baker announced the reinvention of his brand and website (http://www.walterbaker.com). Baker launched his first signature line in 1991, and he remains one of the true legacy brands that you can find at prestigious retailers like Lord & Taylor, Bloomingdale’s, Saks, Nordstrom and Neiman Marcus. The brand is also frequently featured in all of the hottest streetstyle reports.

The Walter Baker Spring 2019 collection more than ever focused on creating a perfect marriage between femininity and edginess, giving a modern woman the confidence to be beautiful, comfortable and strong at the same time. Walter Baker’s pieces are transitional, easily worn and adapted to any occasion.

His almost revolutionary approach to reinventing classic pieces is one of the reasons why so many celebrities keep at least one Walter Baker piece in their closets. “I always say that style is about the person, and it is never about cost. There should be no limits to how someone should feel wearing a well-designed garment. No matter who it is, it should feel like it was made for them,” commented Mr. Baker.

Walter’s designs transcend the parameters of a modern designer. While other brands reflect a pared-down and scaled back look and feel, Walter Baker’s collections focus on refining the things that make consumers feel their best - comfort, movement, high energy and pleasant aesthetics.

"To build around Walter Baker’s legacy is a privilege," said Ms. Vanessa Ferrelli, Managing Director of myEPK Media, the agency serving as Walter Baker’s digital marketing partner. “Our job is to make it even easier and more intuitive for celebrities, modern women and superfans alike to own all of Walter’s designs.”

The new collections are now available at walterbaker.com. Users of the hashtags #WalterBaker and #WalterBakerGirl will have a chance to be featured on the website and on the brand’s social media pages.

Walter Baker and his collections have been featured in VOGUE, InStyle, Marie Claire, Lucky, Cosmopolitan and other famous print and digital publications. Walter Baker has dressed Katy Perry, Rihanna, Blake Lively, Kim Kardashian West and Taylor Swift, to name a few of the female superstars who covet his designs, eye for trends and his recreation of timeless pieces in a fresh and creative way.

Walter Baker’s headquarters is located in New York.

For more information on Walter Baker, visit: http://www.walterbaker.com.

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Vanessa Ferrelli
MyEPK Media
+1 (424) 256-9375
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