Today, Warba Bank announced the launch of an innovative Augmented Reality experience, Warba World. The experience allows users to control their avatar to explore a virtual Kuwait City and visit a number of well known locations before sundown in order to win monetary and physical rewards courtesy of Warba Bank and its selected partners.
KUWAIT CITY, Kuwait, April 18, 2023 /PRNewswire-PRWeb/ -- Today, Warba Bank announced the launch of an innovative Augmented Reality experience, Warba World. The experience allows users to control their avatar to explore a virtual Kuwait City and visit a number of well known locations before sundown in order to win monetary and physical rewards courtesy of Warba Bank and its selected partners.
Using state-of-the-art Web AR technology, users must visit several well known Kuwait City landmarks, including the iconic Kuwait Towers, Grand Mosque, and Liberation Tower each unlocking a new trivia task. Players must answer the questions correctly to gain more time on the countdown clock - or else risk running out of time to complete the game.
In line with Warba Bank's digital transformation and innovation approach, the experience has been created to enhance financial literacy whilst simultaneously providing a fun gaming experience for users. This version is only the beginning - Warba Bank & Aircards intend to develop upon the game and release new features, gameplay and map locations over coming months.
The AR experience is built using Niantic's 8th Wall Web AR technology, which is accessible to all smart phone users with no app to download. Warba World is available to play now at https://arkuwait.com
As part of their commitment to accessibility, Aircards included key XR accessibility features within the experience, including an accessibility menu, configurable audio levels, screen-reader support, and contextual 3D asset highlighting.
Lewis Collins, Chief Commercial Officer at Aircards, said:
"We are incredibly excited to partner with Warba Bank on this immersive XR experience. Warba World is a fantastic example of utilising innovative technology to engage consumers in a new and exciting way. The team at Warba Bank share our values, driving innovation and value to its clients and we look forward to continuing our partnership with new functionalities and version releases."
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About Warba Bank KSCP
Warba Bank KSCP (known as: WARBABANK) is a public company, listed on Boursa Kuwait (BK) since September 2013. WARBABANK operates within the Banks sector focusing on carrying out all banking services for its own account as well as for third parties in accordance with the principles of Islamic Sharia. WARBABANK is based in Kuwait City, Kuwait and was established in February 2010. (1)
(1) (Source: https://www.warbabank.com/english/about-warba/investor-relations/factsheet)
Description Warba Bank
Warba Bank KSC is engaged in the provision of banking services. It operates through the following business segments: Corporate, Retail, Treasury, Investment, and Other. The Corporate segment comprises of a range of banking services and investment products to corporate customers. The Retail segment offers a diversified range of products and services to individual customers. The Treasury segment handles the bank's funding operations management; local, and international Murabaha, and other Islamic financing, primarily with banks and financial institutions. The Investment segment invests in direct equity, real estate investment, and other type of investments. The Other segment deals with the cost center assets and investments. The company was founded on February 17, 2010 and is headquartered in Kuwait City, Kuwait. (2)
(2) (Source: https://www.wsj.com/market-data/quotes/KW/WARBABANK/company-people)
Warba Bank, headquartered in Kuwait City, Kuwait, is a relatively new bank, established in 2010 under an Amiri Decree to boost the country's economy. The bank, guided by its vision to be the leading digital-first Islamic corporate and retail bank in Kuwait, quickly carved out a leadership role in the sector and today offers financial products and services in three main lines: personal, corporate and investment. By realizing its mission to "provide innovative financial solutions and outstanding digital experiences to help our customers fulfill their life ambitions", Warba Bank has earned the trust of Kuwaitis, as evidenced by the high marks customers have heaped on the bank.This is largely due to the bank's staff, who are guided by Warba's positive values: "Can do: We get things done. Fast. And we don't let obstacles stand in our way; Winning team spirit: We work with our clients and team members to deliver the right solutions; Ambition: We have the drive and enthusiasm to always go one better." (3)
(3) (Source: https://internationalbanker.com/banking/interview-with-mr-shaheen-h-al-ghanem-chief-executive-officer-warba-bank/)
About Aircards
Aircards is a UK based production studio specialising in the development of Web-based Augmented and Virtual Reality experiences, with a highly talented in-house team of WebAR/VR developers, 3D artists, project managers and creatives.
They provide an end-to-end service that includes consulting, ideation, design, development, hosting and analytics. Aircards is dedicated to providing innovative solutions to create engaging experiences that enhance brand awareness and drive engagement.
Aircards is trusted by top global brands including PepsiCo, Samsung, Yahoo!, Warner Bros, Disney & many more. Learn more at http://www.aircards.co
Media Contact
Matt Watson, Aircards, 44 7554423865, [email protected]
SOURCE Aircards
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