Watchfire announced the winners of its 11th annual LED Sign Awards, recognizing exceptional digital sign designs by its dealer partners. The Grand Prize was awarded to Horst Signs for its striking, custom installation of a 10mm LED display at Kleinfelter's Auction in Myerstown, Pa., featuring a fully dimensional 3D gavel that captures the spirit of the business.
DANVILLE, Ill., Oct. 22, 2025 /PRNewswire-PRWeb/ -- Watchfire, a leading manufacturer of LED signs, digital billboards, and video displays, announced the winners of its annual LED Sign Awards. Now in its 11th year, the Watchfire LED Sign Awards celebrate the achievements of dealer partners who excel in creating high-impact sign solutions that incorporate digital message centers.
This year's competition featured one Grand Prize winner and 11 Gold winners representing diverse industries and communities across the United States and Canada.
The Grand Prize was awarded to Horst Signs for their stand-out installation at Kleinfelter's Auction in Myerstown, Pa. The project features a 6'5" x 8'3" double-faced, 10mm Watchfire LED display mounted beneath a fully dimensional 3D gavel that is custom-sculpted and hand-finished with a realistic wood grain effect. A custom post designed to simulate a gavel handle completes the structure, creating a design that is both modern and rooted in auction tradition.
"Our goal with this project was to create a sign that not only made a bold visual statement but also captured the essence of their business," said Nathan Martin, Sign Sales Consultant at Horst Signs. "Instead of a static logo panel, we collaborated with the Kleinfelter's team to maximize the digital display area, giving them full flexibility to change messaging, promote events in real time, and display their logo as often as desired. The result is a sign that is both functional and memorable, and perfectly suited to Kleinfelter's Auction."
The sign's impact on the business was immediate. "We have been thrilled with the response we have received from the community and customers," said Erin Horst, owner and vice president of Kleinfelter's Auction. "This sign has put our company and services on the map. There is nothing like our gavel anywhere, and people notice it every week. The walk-in traffic of new customers has greatly increased with the placement of this digital sign."
"Every year, we're inspired by the creativity and craftsmanship of our dealer partners, and Horst Signs exemplifies that spirit perfectly," said Dave Warns, vice president of on premise at Watchfire. "Their Kleinfelter's Auction project demonstrates how great design and LED technology can come together to tell a story, elevate a brand, and drive real business results. Congratulations to all of this year's winners."
The annual program honors on premise installations completed between September 1, 2024, and August 31, 2025, recognizing projects that stand out for their design quality, legibility, and advertising effectiveness.
To see a complete list of winners, visit: https://www.watchfire.com/signawards.
About Watchfire
Watchfire designs and engineers the best-looking, most durable outdoor LED signs, indoor displays, digital billboards, and video scoreboards, which help businesses and organizations communicate effectively, increase visibility, and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured electric signs for over 90 years and LED signs since 1998, using meticulously sourced components from around the world. Watchfire has more than 70,000 LED signs in operation worldwide and has more digital billboard customers in the U.S. than any other brand. For information, visit www.watchfire.com or follow us on LinkedIn.
Media Contact
Deb Gorgen, Watchfire, 1 610.241.2170, [email protected], https://www.watchfire.com
SOURCE Watchfire
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