WatchMojo Surpasses 100 Billion Minutes of Watch Time, Launches New Game Show to Capitalize on Universal Appeal of Top 10 Lists & Trivia

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Having since expanded onto new markets, platforms, the digital media pioneer and early adopter of YouTube releases a trivia & top 10 list based gameshow at a time when audiences need escapism more than ever

With so many productions halted around the world and studios reshuffling release dates, YouTube juggernaut WatchMojo was among the fortunate that was able to transition to work-from-home, relying on its clip-based programming to remain operational. As with other online programmers, WatchMojo’s seen a spike in viewership. In April, it surpassed 100 billion minutes of watch time on YouTube - while averaging over 5 minutes of watch time per session - cementing its place as one of the largest independent digital media companies, and one of the few profitable ones.

Throughout the 2010s, WatchMojo became synonymous with Top 10 lists, entertainment and pop culture. It’s now kicking off the 2020s by launching its second game show, What the List?™

The company’s 2017’s award-winning The Lineup™ went wide with a sports-themed game show, mixing banter with fantasy draft and ranking Top 10 lists, the genius of What the List?™ is in its simplicity. What the List?™ drafts off the universal appeal of Top 10 lists by first having contestants answer entertainment questions - where each answer represents an entry in a previously-published WatchMojo list; before the ultimate challenge of contestants having to guess what the list is.

“We didn’t invent Top 10 lists. Dave Letterman, Wayne's World and the OG of lists Moses’ Ten Commandments have appealed to mankind’s interest in lists, but we certainly pioneered a given style and tone for video lists and recognized the promise of YouTube early on,” explains WatchMojo founder and What the List?™ creator Ashkan Karbasfrooshan, whose company has grown to reach 150 million monthly viewers, with 50 million subscribers watching 300 million videos each month. Since 2006, WatchMojo has published 25,000 videos including over 10,000 lists, produced by a team of 100+ researchers on staff and popularized by a community of millions on its popular suggestion tool.

On What The List?™ each question is factual and universal enough that the audience doesn't need to know WatchMojo to want to play along, but knowing WatchMojo’s editorial tone helps contestants guess the top 10 list.

“We were on the verge of producing a traditional, big shiny-floor production when Covid-19 hit and derailed our plans. Eventually, we felt that the show could work well in a remote setup with a lo-fi sensitivity, so we decided to produce it now. The first show includes WatchMojo’s team, but future shows will feature celebrities and fans,” continues Rebecca Brayton, producer and host.

WatchMojo is already planning a series of international and vertical editions, leveraging the company’s massive global footprint of large audiences in Latin America, Asia, and Europe.

About WatchMojo
With a mission to inform and entertain global audiences, WatchMojo’s vision is to become the most admired media company in the world. Since 2006, the company’s Top 10 lists have become a pop culture phenomenon, with audiences devoting 100 billion minutes watching its library of 25,000 original videos 17 billion times.

As one of the most successful media brands ever built on YouTube, its portfolio of owned-and-operated channel brands serve over 40 million subscribers on YouTube alone. Its impassioned community of superfans spend well over 1 billion minutes of organic engagement, watching 300 million videos on a monthly basis. It has rapidly grown audiences on Twitter, Facebook and Snapchat, while building on its North American goodwill by becoming a leader in Latin America, Europe & Asia as well. The company employs 50 full-time employees in Montreal, New York City, Los Angeles and London. It has never raised financing and has been profitable since 2012.

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