Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Wayvee Analytics Launches Out of Stealth and Secures $5M to Help Brick-and-Mortar Retailers Evaluate and Improve C-SAT with Emotion AI Technology


News provided by

Wayvee Analytics

Oct 09, 2024, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Team of ex-CERN Physicists and Neuroscientists Combine Radio Frequency Waves and AI-Powered Sensor to Analyze Physiological Signals and Measure Customer Satisfaction Anonymously

NEW YORK, Oct. 9, 2024 /PRNewswire-PRWeb/ -- Wayvee Analytics, a customer satisfaction analytics innovator for brick-and-mortar retailers, today emerged from stealth with $5 million in pre-seed funding led by Tetrad.vc. By uniting radio frequency (RF) waves with proprietary artificial intelligence (AI) algorithms, Wayvee's emotion AI technology anonymously analyzes emotional responses based on physiological signals in real time, evaluating Customer Satisfaction Score (C-SAT) and key performance metrics for retailers.

Retailers face increasing challenges in understanding customer behavior. Traditional methods, such as surveys and mystery shoppers, are too slow to keep up with the dynamic needs of the modern environment. While 93% of customer experience (CX) leaders reported using a metric like C-SAT to measure performance, only 15% were fully satisfied with how their company was measuring CX and 94% lacked confidence in their measurement system enabling strategic and tactical decision making. The most successful retailers hold a deep understanding of customer behavior and have integrated these insights into product, layout and store management.

After leading product development and launching several augmented reality (AR) campaigns for Shazam's Eastern European division, CEO and founder Alex Ovcharov leveraged his neuroscience background in collaboration with developers and former CERN physicists to engineer an algorithm capable of detecting breathing rate and micro-movements using a standard WiFi router, ultimately leading to the development of a proprietary 4D radar device.

Wayvee not only measures C-SAT and other key engagement metrics instantly, it goes beyond the numbers by identifying sources of dissatisfaction and offering actionable recommendations for improvement. The privacy-preserving, patented technology analyzes emotional responses based on physiological signals such as breathing, heart rate, and micro-movements, and directly correlates this data with customer satisfaction.

"Emotion AI is paving the way for better experiences everywhere. Technology like Wayvee is designed to transform any offline industry where customer experience is key to success, and we're starting with the largest one: retail," said Alex Ovcharov, CEO and founder, Wayvee Analytics. "I recognized the growing demand for insights into offline customer experiences, despite a gap in the market when it came to service offerings. My background in customer behavior analytics, combined with experience in founding companies focused on emotion analysis, culminated in Wayvee's breakthrough technology. Wayvee is changing how stores interact with customers, providing live feedback from 100% of shoppers in real time."

With in-store retail media ad spend expected to reach over $1B by 2028 and more than 80% of retail sales transacting in brick-and-mortar stores, the urgency for retailers to evaluate the impact of in-store media or ad campaigns by tracking conversions within the store has never been greater. Installed in-store and applicable to shelves, displays, and point-of-sale systems, Wayvee delivers instant feedback on all customer interactions.

Key benefits of Wayvee include:

  • Real-time customer satisfaction analytics: Wayvee leverages its proprietary AI algorithm and advanced RF technology to securely evaluate C-SAT and customer engagement metrics, including average dwell time and number of engagements. Wayvee can also identify sources of customer dissatisfaction that impact C-SAT and offer actionable recommendations for improvement.
  • Privacy-preserving approach: Traditional methods like cameras, surveys and mystery shoppers can be invasive, and are often limited by subjectivity, delayed feedback, and small sample size. Extensive studies on emotion recognition through physiological signals, combined with Wayvee's large dataset used to train the neural network, ensure the accuracy of the algorithm's analysis. This approach allows Wayvee to operate effectively without relying on video-based methods.
  • Complete customer coverage: Wayvee's emotion AI technology provides retailers with comprehensive, real-time analytics, and the ability to reach 100% of in-store customers compared to traditional methods capable of capturing just 0.1%.
  • Actionable, data-driven insights: Thanks to Wayvee, retailers can evaluate conversion rates, plan store operations and allocate resources efficiently based on customer flow and engagement data, evaluate the impact of in-store media or ad campaigns by tracking conversions generated from content displayed on screens within the store.

"This funding allows us to rapidly scale both our team and technology as global demand for a solution like Wayvee takes off. We are advancing key capabilities, boosting production, refining our hardware for large-scale and self-installation, and targeting installations to 1,000 stores by year-end. With new pilots in point-of-sale and cart technologies, Wayvee is redefining the way retailers understand and respond to customer behavior," continued Ovcharov.

"We chose to partner with Wayvee because of its unique technology and proactive approach to collaboration, offering real-time data analytics that other solutions couldn't match. Wayvee has enhanced our ability to gather precise customer behavior insights during product testing at IROHA Mart, helping us refine marketing strategies for new market entries,"said Masashi Kameyama, Director of Marketing & Business Development, IROHA International Pte. Ltd. "Wayvee's technology has already strengthened the appeal of our test marketing services, and we believe its innovative approach to measuring in-store behavior without intrusive methods positions Wayvee as a valuable long-term partner."

Beyond retail, Wayvee's technology is also applicable in smart homes, healthcare, gaming, and workspace management, providing powerful insights to enhance the user experience and optimize performance across diverse environments.

To learn more about Wayvee, please visit: https://wayvee.com/

About Wayvee Analytics

Wayvee Analytics is a retail tech company that evaluates Customer Satisfaction (C-SAT) and engagement in real-time within brick-and-mortar stores. Using radio frequency (RF) waves and proprietary AI algorithms to analyze emotional responses while ensuring customer privacy, Wayvee provides instant feedback on 100% of customer interactions. Along with evaluating key performance metrics, Wayvee pinpoints sources of dissatisfaction and provides actionable recommendations, enabling retailers to drive better in-store outcomes. Built by a team with deep roots in neurobiology research and human behavior analysis, Wayvee's AI-powered radar technology for store shelves, displays, retail media, and point-of-sale systems empowers retailers to make data-driven decisions, enhancing the customer experience without compromising privacy. Visit https://wayvee.com/ to learn more.

Media Contact

FINN Partners, Wayvee Analytics, 1 (212) 715-1600, [email protected], https://wayvee.com/

SOURCE Wayvee Analytics

Modal title

Wayvee Analytics Logo
Wayvee Analytics Logo
Wayvee Analytics Logo

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.