WBR Insights Study Finds Aromatherapy Gaining Traction for Clinical Patient Care

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Medical, Nursing Directors driving transformation efforts with 68% of hospitals committed to an aromatherapy program, study finds

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73% of respondents believe aromatherapy helps or can improve the patient experience

Over 68% of healthcare organizations have adopted a clinical aromatherapy program according to a new study announced by WBR Insights (the custom research division of Worldwide Business Research, the global leader in B2B conference events). The study also found that 86% of medical organizations that currently offer clinical aromatherapy report positive (44%) or highly positive (22%) patient responses.

Produced in conjunction with WBR’s NGPX event series and in partnership with Beekley Medical, the study identifies and measures developing trends in this area through both data analysis and interviews with over 100 medical professionals, many of whom are currently using or committed to adopting aromatherapy in a clinical setting. The findings suggest the trend is emerging at the team level—beginning with practitioners and growing in popularity across departments and organizations.

Other key findings from the report include:

  • 73% of respondents believe aromatherapy helps or can improve the patient experience
  • 76% believe aromatherapy can be a good solution as a non-pharmaceutical alternative for pain management
  • 69% consider aromatherapy a cost-effective alternative to more expensive solutions
  • Most respondents are using, will use, or would consider using aromatherapy to help promote sleep (67%), sooth queasiness (57%), and help reduce anxiety (56%).

“Medical professionals are embracing holistic treatment methods due to their relatively low barrier of entry and success, particularly for treating common issues that negatively impact a patient’s overall care experience,” said Chris Rand, digital content and research manager with WBR Insights. “We were blown away by the overwhelmingly positive professional feedback about aromatherapy—not to mention the ease and excitement with which practitioners have adopted the practice from department to department.”

The full report is currently available for download here. For more information about WBR Insights, please visit http://www.wbrinsights.com.


About WBR Insights
WBR Insights is the custom research division of WBR (Worldwide Business Research), the world leader in B2B focused conferences. From research-based whitepapers to benchmarking reports, infographics and webinars, our mission is to help global institutions across a variety of industries to inform and educate their key stakeholders while achieving their strategic goals. To learn more, please visit http://www.wbrinsights.com.

About Next Generation Patient Experience (NGPX)
Next Generation Patient Experience (NGPX) is the leading conference dedicated to improving the delivery of patient care. Launched in 2013, the conference brings together senior executives from across the healthcare industry to discuss the latest strategies and technologies for improving the delivery and overall patient care experience in the U.S. For more information, please visit http://www.patientexperience.wbresearch.com/. For the latest patient experience news, follow us on Twitter at @patient_event.

Beekley Medical
At Beekley Medical, our goal is to help positively impact patients’ lives and improve clinical outcomes.
We focus on making the lives of everyone we touch a little better.

To accomplish this goal, we have a high commitment to investing in the research and development of simple, low cost, disposable products — like Elequil aromatabs® that help hospitals and other healthcare facilities improve the patient experience, enhance communication, and staff productivity.

We partner with our customers, clinicians, and inventors to produce professional products that replace makeshift or improve upon current methods. Our industries are carefully monitored to ensure our products meet tomorrow’s needs today.

For more information, please visit http://www.beekley.com.

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George Morin
since: 07/2014
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