Two new billboards along Loop 610 and U.S. 290 introduce Houston drivers to We Fight Giants, the personal injury division of Thiessen Law Firm.
HOUSTON, Oct. 20, 2026 /PRNewswire-PRWeb/ -- Two new billboards are now up across Houston, one on the 610 Loop and one on U.S. 290, introducing drivers to We Fight Giants, the personal injury division of Thiessen Law Firm. The message is short. The billboards read "We Fight Giants" and feature founder Mark Thiessen alongside trial attorney Taly Thiessen.
The campaign is the public introduction of a division that launched in 2024 and has quickly built a reputation for taking on insurance companies and corporate defendants in the courtroom. Rather than the typical injury-firm billboard, the design leaves out the slogans and settlement promises. It puts the attorneys who will actually try the case front and center.
That choice is intentional. Thiessen Law Firm has spent 15 years fighting for Houstonians when they need it most, taking more than 220 cases to a jury and building a formidable trial practice along the way. We Fight Giants brings that same courtroom experience to injured Texans. The firm describes itself as a high-quality boutique practice made up of trial attorneys who handle far more than car accidents, and who are prepared to take a case to a jury when an insurance company will not pay what a client is owed. From what they've experienced, the Thiessen name alone can make insurance companies come to the negotiating table.
"Most people see a billboard and assume they know exactly what kind of lawyer is behind it. We wanted to break that mold," said Mark Thiessen, Founder and Trial Attorney at Thiessen Law Firm. "We're not money-hungry lawyers looking for a quick check. We're not a glorified shell corporation with 200 lawyers working for us. We're a hometown firm. We try these cases with our heart and soul, and we treat every client like a member of our own family who was injured. We're the ones who pick up the phone, the ones who will take your case to trial, and the ones who make the insurance companies nervous."
Taly Thiessen, trial attorney at Thiessen Law Firm, said the goal is for potential clients to feel they already know who will be fighting for them. "When someone is hurt and dealing with an insurance company, they're usually understandably scared," she said. "We work with a lot of people that have had bad experiences with attorneys. They just need to know that someone is working for their best interests — a real person who is on their side, a person they know and trust. Hopefully when people see the billboard they'll feel like they know us a little better."
The billboards have already started conversations, though not all of them the firm expected. "Well, we keep getting asked if we are the local newscasters," Thiessen said. "We are not. We are just a group of trial attorneys with a sincere message: we're here to level the playing field for Texans by fighting the giants, and we're here to get people what they deserve."
ABOUT THIESSEN LAW FIRM
Thiessen Law Firm is a Houston-based trial law firm founded in 2009 by 14-time Texas Super Lawyer Mark Thiessen. The firm's We Fight Giants personal injury division, launched in 2024, applies aggressive trial advocacy to fighting insurance companies and corporate defendants on behalf of injured Texans. Thiessen Law Firm's 160+ Not Guilty verdicts and thousands of cases dismissed established it as one of the nation's elite criminal defense practices.
For more information, visit https://www.thetexastrialattorney.com/.
Note to Editors:
For additional information regarding Thiessen Law Firm's results or interview requests with Mark Thiessen, please contact Daniel Ebbs at the provided contact information below.
Disclaimer:
Past results do not guarantee future outcomes. The case results described here are illustrative of matters handled by Thiessen Law Firm and do not constitute a guarantee, warranty, or prediction regarding the outcome of any future legal matter. Every case is different and must be evaluated on its own facts, applicable law, and circumstances.
Media Contact
Daniel Ebbs, Thiessen Law Firm, 1 (832) 236-2854, [email protected], https://www.thetexastrialattorney.com/
SOURCE Thiessen Law Firm
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