WeatherTech’s Three Super Bowl Commercials Feature Made in America Focus

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WeatherTech, the leading manufacturer of premium automotive accessories, home and pet care products, will air three (two in-game, one 15 minutes prior to kickoff) new 30-second commercials during the CBS broadcast of Super Bowl LV, Feb. 7. This year marks the eighth time WeatherTech will advertise during the Big Game.

WeatherTech employees featured in Super Bowl Spots.

“This year we wanted to get back to our Made in America message,” David MacNeil, founder and CEO said. “Who better to deliver that message than our employees right here in our own production facilities in Bolingbrook, Illinois.”

WeatherTech, the leading manufacturer of premium automotive accessories, home and pet care products, will air three (two in-game, one 15 minutes prior to kickoff) new 30-second commercials during the CBS broadcast of Super Bowl LV, Feb. 7. This year marks the eighth time WeatherTech will advertise during the Big Game.

The first spot is titled “WeatherTech Family” and is scheduled to air in the second quarter of the game. In the spot, WeatherTech employees speak straight from the heart, sharing their pride in what it means to make premium automotive accessories in America and be a part of such an amazing company.

“This year we wanted to get back to our Made in America message,” David MacNeil, founder and CEO said. “Who better to deliver that message than our employees right here in our own production facilities in Bolingbrook, Illinois.”

The second spot is titled “We Never Left,” and it features WeatherTech employees explaining that WeatherTech products don’t come from overseas, and WeatherTech “won’t be moving production back to the States, because the truth is … we never left.” This ad will run in the second half of the game. Both commercials were produced by Pinnacle Advertising, Schaumburg, Illinois, and filmed in WeatherTech’s Bolingbrook facilities.

“We are a small company compared to the others who advertise on Super Bowl Sunday,” MacNeil said. “When we shoot our ads, we produce multiple versions to take advantage of economies so we can run them throughout the year. When I viewed the edited commercials, I really felt both of these spots needed to be shown during the Super Bowl to deliver our message on the world’s biggest advertising stage.

“It is a pleasure to feature our hard-working employees again this year. Our diverse workforce is the backbone of the company. They take pride in what they do, and it shows in our end product. It is a pleasure to make them a part of our marketing campaigns to share their pride in workmanship with the Super Bowl audience.”

WeatherTech will air a third new 30-second commercial during the Pre-Kick segment of the Pre-Game Show. The spot titled “Super Mom” features four WeatherTech products: CupFone®, DeskFoneTM, MirrorFone and Tablet Holder. These products provide the best way to hold a mobile phone and tablet. The WeatherTech CupFone® secures your phone in your vehicle for easy hands-free use and viewing of GPS maps so drivers can focus on the road. The DeskFoneTM makes mobile phones easy to use while working at home, in the office or in the kitchen. MirrorFone and Tablet Holder are two brand new devices to further demonstrate how WeatherTech continues to provide products that help in everyday life.

“We are taking full advantage of the Super Bowl audience,” MacNeil explained. “There is no other opportunity that matches what the Super Bowl delivers in terms of audience for our products. We are investing in this opportunity as it has paid off for us the past seven years, that is why we have decided to run two in-game spots as well as another commercial in the pre-game show featuring our newest offerings.”

Super Bowl LV features the Tampa Bay Buccaneers and the Kansas City Chiefs. It will kick off at 6:30 p.m. (ET), Feb. 7 at Raymond James Stadium in Tampa, Florida and will be televised on CBS.

WeatherTech "WeatherTech Family" Super Bowl Commercial 2021 -https://youtu.be/rF6Jjm5547k

WeatherTech "We Never Left" Super Bowl Commercial 2021 -https://youtu.be/R2Wkk-TDnRQ

WeatherTech "Super Mom: Super Bowl Commercial 2021-
https://youtu.be/o0o06JS-qgQ

About WeatherTech®
For decades, WeatherTech has delivered on its promise of quality and craftsmanship through a commitment to American-made auto, home and pet products. Globally renowned for its laser-measured FloorLiner™ and innovative CupFone®, the Bolingbook, IL headquartered company continues to push industry boundaries through superior design, engineering and international brand recognition. More information can be found at weathertech.com.

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Kyle Chura
WeatherTech
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