Webbula audience data tops the charts for African-American and Hispanic ethnicity accuracy by Truthset in their Q3 2020 Truthscore Index Release
Webbula was highest in the accurate likelihood of identifying a consumer record/hashed email as African-American with a Truthscore™ Index of 115. For Hispanic ethnicity, Webbula was also highest with a Truthscore™ Index of 106.
WEXFORD, Pa., Aug. 25, 2020 /PRNewswire-PRWeb/ -- Webbula, The Data Solutions Experts, is excited to announce that it scored the highest in accuracy with its African-Amercian data and Hispanic ethnicity data when compared to several other top data providers by Truthset, during their Q3 2020 results.
The Truthscore™ Index is a record-level rating measure of a single provider's overall data quality within a given attribute segment relative to the entire cohort of data providers for the same segment. Truthset provides this insight to marketers so they have an independent view of consumer data accuracy available in the market.
From the Truthset Q3 2020 results:
- Webbula was highest in the accurate likelihood of identifying a consumer record/hashed email as African-American with a Truthscore™ Index of 115
- For Hispanic ethnicity, Webbula was also highest with a Truthscore™ Index of 106
- When it comes to accuracy of the race attribute Asian category, Webbula scored in the top 3 with a Truthscore™ Index of 102
"Truthset continues our mission of providing independent scoring of consumer data quality. This quarter's results produced over 5 billion Truthscores that can be used by marketers to determine the accuracy of data down to the record level for targeted audiences. Data providers like Webulla, in working with Truthset, show their commitment to data quality and transparency," said Scott McKinely, CEO/Founder of Truthset.
Douglas Egeth, Webbula Chief Operating Officer, says, "To have our data scored comparatively so high speaks to our commitment to provide the best data possible for our customers and help them drive maximum profitability from their ad-serving efforts."
These results reinforce the high level of audience targeting customers can expect from Webbula data, allowing them to more effectively conduct Display, Retargeting, Mobile, Actionable TV, and similar campaigns. All Webbula data is generated from self-reported, deterministic, and individually linked sources, giving users the ability to deliver the most relevant ads at the right time.
"We're extremely proud to have our data accuracy evaluated and validated as best in class within our space. It speaks to the tremendous work our data quality team does each and every day," says Vince Cersosimo, Webbula's Chief Executive Officer.
You can find these and other great audiences within all of the best-in-class Data Management Platforms and Advertising Data Solutions Webbula partners with. A list of those partners can be found at: https://webbula.com/partners/
About Truthset:
Founded in 2019, Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truthset, visit truthset.io
About Webbula
For over ten years, customers have trusted Webbula to help them overcome complex data challenges, and is the undisputed leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions. Proudly headquartered in Pittsburgh, PA, truth in data is at the heart of everything we stand for and will always be our passion.
Learn more at https://webbula.com
Inquiries/Contact
Steve Wagner, Senior Marketing Manager
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SOURCE Webbula
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