Audited alongside some of the largest data providers, Truthset ranked Webbula number one for data accuracy in 20 attribute categories in Q4 of 2022.
WEXFORD, Pa., Feb. 23, 2023 /PRNewswire-PRWeb/ -- Since their participation in the Truthset Truthscore™ Index Release began in 2020, Webbula, The Data Solutions Experts, has consistently ranked number one for data accuracy across multiple data segments for consecutive quarters. Since switching to a data set tiered cohort system, Webbula has been placed in the section with the largest data providers. In Q4 of 2022, Webbula captured the number one spot for data accuracy in 20 attribute categories.
Truthset produces Truthscores™, 0 -1 probability scores that capture how likely it is for a given consumer to have a certain attribute (demographic or otherwise). Truthset aggregates these record-by-record scores to get an understanding of a dataset's overall accuracy. The accuracy of that audience data is key to the performance and success of display, remarketing, mobile, and actionable TV campaigns.
"We continually strive to deliver the most accurate premium audience data," said Vince Cersosimo, CEO of Webbula. "I am proud of the impeccable work our team does, ensuring the highest level of data integrity and a passion for truth in data."
"We understand that the data input at the beginning of a marketing campaign determines the Return on Ad Spend (RoAS). With that in mind, we endeavor to provide marketers with the utmost in data accuracy and quality," said Douglas Egeth, COO of Webbula.
In Q4 2022, Webbula ranked number one for the following attributes against Truthset's largest data suppliers:
Age
Age + Gender
Age + Hispanic
Age 18 +
Age 18-49 + Hispanic
Legal Drinking Age
Legal Drinking Age + Hispanic
African American
Asian
Hispanic
Gender + Hispanic
DMA
Division
State
Pet Ownership
Cat Ownership
Small Business Owner
Home Renter
Luxury vs. Standard Car
English vs. Spanish
"Data providers like Webbula are key partners in evangelizing Truthset's mission: data accuracy benefits everyone. As the data industry evolves to create new measurement standards, consistently accurate data providers will carry even more importance for the service they provide," said Chip Russo, Truthset President, "Ensuring the accuracy and quality of data is a foundational element for advertisers looking to increase ROAS."
You can find Webbula's audience segments within all of Webbula's best-in-class data management platforms and advertising data solutions partners' marketplaces, such as Oracle and TruAudience.
Media Contact
Jordan Pavelka, Webbula, (888) 993-2285, [email protected]
SOURCE Webbula
Share this article