Webbula audience data ranks first in 28 key demographic categories by Truthset in their Q3 2020 Truthscore Index Release

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Webbula scored the highest in accuracy across 28 key demographic categories when compared to several other top data providers by Truthset, during their Q3 2020 results.

“Webbula is the latest forward-thinking data company to actively embrace accuracy and transparency. Truthscores prove to buyers how objectively good their data really is.” said Scott McKinley, CEO of Truthset.

Webbula, The Data Solutions Experts, is honored to announce that it scored the highest in accuracy across 28 key demographic categories when compared to several other top data providers by Truthset, during their Q3 2020 results.

Truthset is a data intelligence company, focused exclusively on validating the accuracy and compliance of consumer data. Via Truthscores, Truthset helps their enterprise clients build trust in data, and improve the performance of any data-driven decision, from marketing to compliance and fraud prevention. The Truthscore™ Index is a record-level rating measure of a single provider’s overall data quality within a given attribute segment relative to the entire cohort of data providers for the same segment. Truthset provides this insight to marketers so they have an independent view of consumer data accuracy available in the market.

Webbula ranked tops in accuracy in 28 out of 35 total key demographic categories. Those demographic categories were:

Age
Gender
Age + Gender
Household Income
Presence of Children
Ethnicity: Hispanic
Race: African-American
Age: 35-44
Age: 45-54
Age: 55-64
Age: 65+
Gender: Male
Gender: Female
Age + Gender: M25-34
Age + Gender: M35-44
Age + Gender: M45-54
Age + Gender: M55-64
Age + Gender: F18-24
Age + Gender: F25-34
Age + Gender: F35-44
Age + Gender: F45-54
Age + Gender: F55-64
Age + Gender: F65+
Household Income: Under $50k
Household Income: $50k - $100k
Household Income: $100k+
Gender + Parent: Father
Gender + Parent: Mother

“Data quality matters, and accurate data will improve the precision and performance of any data-driven decision. Buyers want to know that they are getting what they paid for - beyond just scale and price. Webbula is the latest forward-thinking data company to actively embrace accuracy and transparency. Truthscores prove to buyers how objectively good their data really is,” said Scott McKinley, CEO of Truthset.

Douglas Egeth, Webbula Chief Operating Officer, says, “We’re thrilled to have Truthset show that we provide the best data possible to our customers and continue our mission to provide truth in data.”

These results display the scope of data sources you can rely on Webbula to provide on a consistent basis. All Webbula data is generated from self-reported, deterministic, and individually linked sources, giving users the ability to deliver the most relevant ads at the right time. This allows marketers to more effectively conduct Display, Retargeting, Mobile, Actionable TV, and similar campaigns.

“We’re extremely proud to have our data accuracy validated as best in class within our space. It speaks to the tremendous work our data quality team does each and every day,” says Vince Cersosimo, Webbula’s Chief Executive Officer.

You can find these and other great audiences within all of the best-in-class Data Management Platforms and Advertising Data Solutions Webbula partners with. A list of those partners can be found at: https://webbula.com/partners

About Truthset:

Founded in 2019, Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truthset, visit truthset.io

About Webbula
For over ten years, customers have trusted Webbula to help them overcome complex data challenges, and is the undisputed leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions. Proudly headquartered in Pittsburgh, PA, truth in data is at the heart of everything we stand for and will always be our passion.

Learn more at https://webbula.com

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Steve Wagner
Webbula
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