Webbula Demographic and Automotive audience data scores highly in independent auditing

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Webbula’s data sets were ranked highly by Lucid in recent evaluations, with above-average scores in several audience data categories.

“We’re extremely proud to have our data performance recognized by such a prestigious independent evaluation and look forward to providing the same level of accuracy for many years to come”, says Vince Cersosimo, Webbula’s Chief Executive Officer.

Webbula, The Data Solutions Experts, is excited to announce the results of its audience data that was recently evaluated by Lucid, a research technology and data measurement platform.

Webbula’s audience data was evaluated by Lucid Data Score, which measures the accuracy of data sets. Webbula’s data sets were ranked highly, with above-average scores in several audience data comparisons. The following segments scored particularly high:

  • Female and Homeowners segments performed within the top 25% of all segments measured in terms of in-target percentage
  • Hispanics and Ford Owners were two of the best performing segments (top 5%) ever tested

With the ability to review a data set and verify individual attributes via first-party responses, Lucid Data Score is a uniquely accurate data measurement tool.

Douglas Egeth, Webbula Chief Operating Officer, says “To have our data scored so high by Lucid, who are internationally known for their commitment to data quality, speaks to our commitment to provide the best data possible for our customers and help them drive maximum profitability from their ad-serving efforts.”

These results reinforce the high level of audience targeting customers can expect from Webbula data, allowing them to more effectively conduct Display, Retargeting, Mobile, Actionable TV, and similar campaigns All Webbula data is generated from self-reported, deterministic, and individually linked sources, giving users the ability to deliver the most relevant ads at the right time.

“We’re extremely proud to have our data performance recognized by such a prestigious independent evaluation and look forward to providing the same level of accuracy for many years to come”, says Vince Cersosimo, Webbula’s Chief Executive Officer.

You can find these and other great audiences within all of the best-in-class Data Management Platforms and Advertising Data Solutions Webbula partners with. A list of those partners can be found at: https://webbula.com/partners/

About Webbula
For over ten years, customers have trusted Webbula to help them overcome complex data challenges, and is the undisputed leader in email hygiene, data enhancement, audience targeting, and identity-drive data solutions. Proudly headquartered in Pittsburgh, PA, truth in data is at the heart of everything we stand for and will always be our passion.

Learn more at https://webbula.com

About Lucid
Lucid is a programmatic research technology platform that provides access to first-party survey data in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences and find the answers they need – fast. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout North America, EMEA, and APAC.

Learn more at https://luc.id/

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Steve Wagner
Webbula
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