“There is an old adage that you ‘can’t improve what you don’t measure.’ Marketers have told us they want improvement in data quality, and our data partners have stepped forward to lead and be part of the measurement that will drive that improvement."
WEXFORD, Pa. (PRWEB) November 17, 2020
As an arm of the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) is an industry-wide alliance representing the entire marketing ecosystem. Its stated mission is to create a powerful voice that elevates multicultural and inclusive marketing to promote business growth in an increasingly diverse marketplace.
Webbula, The Data Solutions Experts, is honored to assist AIMM with that mission and is proud to partner with Truthset to effectively measure data quality in order to help initiate better visibility into multicultural segments and identify them more successfully.
Truthset is focused exclusively on independently validating the accuracy and compliance of consumer data. Via Truthscores, Truthset helps build trust in data, and improve the performance of any data-driven decision. The Truthscore™ Index is a record-level rating measure of a single provider’s overall data quality within a given attribute segment relative to the entire cohort of data providers for the same segment.
Aaron Fetters, Head of Client Development at Truthset says, “There is an old adage that you ‘can’t improve what you don’t measure.’ Marketers have told us they want improvement in data quality, and our data partners have stepped forward to lead and be part of the measurement that will drive that improvement. The work done with the ANA AIMM shows a commitment to being transparent.”
Transparency is crucial, and data accuracy is vital to AIMM’s mission. That’s why Webbula is thrilled to announce that we ranked in the top three of all data providers in each minority multicultural segment, and scored the highest in accuracy across 28 key demographic categories, including African-American and Hispanic segments, when compared to several other top data providers by Truthset, during their Q3 2020 results.
“We’re extremely proud to have our data accuracy validated as best in class within our space and also excited to help fuel growth in diverse markets. It speaks to the tremendous work our data quality team does each and every day,” says Vince Cersosimo, Webbula’s Chief Executive Officer.
These results display the scope of data sources you can rely on Webbula to provide on a consistent basis. All Webbula data is generated from self-reported, deterministic, and individually linked sources, giving users the ability to deliver the most relevant ads at the right time. This allows marketers to more effectively conduct Display, Retargeting, Mobile, Actionable TV, and similar campaigns.
Douglas Egeth, Webbula Chief Operating Officer, says “We’re thrilled to work with Truthset and provide the best data possible to our customers while assisting the ANA AIMM mission of creating better visibility into these key demographic areas.”
You can find these multicultural segments and other great audiences within all of the best-in-class Data Management Platforms and Advertising Data Solutions Webbula partners with. A list of those partners can be found at: https://webbula.com/partners
Founded in 2019, Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truthset, visit truthset.io
For eleven years, customers have trusted Webbula to help them overcome complex data challenges, and is the undisputed leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions. Proudly headquartered in Pittsburgh, PA, truth in data is at the heart of everything we stand for and will always be our passion.
Learn more at https://webbula.com
Steve Wagner, Senior Marketing Manager