WebLinc Secures $6 Million Investment Led by Montage Capital and Partners for Growth

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Ecommerce Software Company Secures Funding to Meet Increased Demand for its Cloud Products, Workarea Commerce Platform and Orderbot

Having Montage and PFG onboard as new investors supports us in continuing to out-innovate other commerce platforms and lead the industry

WebLinc, the provider of commerce and operations management systems for high growth retailers, announced today that it has closed a $6 million investment led by Montage Capital and Partners for Growth (PFG). WebLinc is the provider of innovative cloud SaaS products, Workarea and Orderbot, utilized by today’s most revolutionary brands and retailers.

“Having Montage and PFG onboard as new investors supports us in continuing to out-innovate other commerce platforms and lead the industry,” said Darren C. Hill, CEO and Cofounder of WebLinc. “Since we launched the Workarea Commerce Platform solution last year, the market response has been astounding as our teams have been educating leading commerce agencies and retailers that there is a much better option with our products. This new funding allows us to accelerate our programs to get our great products in their hands.”

The new funding builds on impressive growth for WebLinc. In the last year, numerous international retailers and brands including Reformation, Lonely Planet and BuzzFeed have launched on the company’s user-friendly commerce platforms. The capital will expedite the scale required to meet the increasing demand for Workarea and Orderbot in North America and beyond, both from brands and top-tier commerce agencies eager to implement the products.

"Montage and PFG are incredibly excited about the opportunity to leverage our experience and networks to help WebLinc achieve its growth objectives,” said Eric Gonzales, Managing Director of Montage Capital. “WebLinc's management team and extremely loyal staff have done an exemplary job building and supporting a software platform that uniquely delivers a high return on investment for online retailers, while also providing an unparalleled level of flexibility, customizability and scalability. Moreover, WebLinc's capital efficient approach combined with its significant growth potential presents a rare opportunity for growth investors."

Guy E. Abramovitz, Chief Financial Officer at WebLinc, added, “Montage and PFG have a successful track record of investing in high growth technology companies. We spent a lot of time getting to know one another, and are excited to be partnering with two great firms that believe in our people, our products and our business model.”

In Gartner’s most recent Magic Quadrant for Digital Commerce, Workarea earned Honorable Mention recognition. Gartner commented, “In addition to common e-commerce functionality, the platform includes CM, unified search, an analytics and insights engine, PIM, OM, and customer service. It is based on full API architecture delivered on a modern technology stack.” To learn more, Gartner clients can download the report here.

To learn more about WebLinc and its products, visit http://www.weblinc.com.

About WebLinc
WebLinc helps great retailers sell more. WebLinc develops modern, digital commerce technologies for growing ecommerce-focused teams. The founder-led company is based in Philadelphia with satellite offices in New York, Los Angeles, Vancouver and Toronto. WebLinc’s cloud products, Workarea and Orderbot, power commerce experiences for dynamic, high-growth retailers including Lonely Planet, Urban Outfitters, Inc.’s brands Terrain and BHLDN, Reformation, The Bouqs, Do it Best Corp, Woodcraft and others. To learn more, visit http://www.weblinc.com.

About Montage Capital
Since 2005, Montage Capital (Montage) has provided minimally dilutive Growth Debt™ to over 100 companies. Montage's tailored Growth Debt™ product allows companies to make the investments needed for growth while preserving ownership and control for early stakeholders. Prior or concurrent equity investment is not a prerequisite for Growth Debt™ from Montage.

About Partners for Growth
Partners for Growth (PFG) is a specialty lending firm with three decades of experience delivering growth capital solutions for technology and life science companies globally. PFG has arranged more than $900mm in custom debt facilities for over 200 portfolio companies worldwide. PFG was founded in 2004 to carry on the lending practice managed by the founders at Hambrecht & Quist.

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John Forberger
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